Focused on the development of the mobile “app Internet” with hybrid local and cloud-supported applications that will foster huge levels of innovation and create new services opportunities around the creation and management of these B2C, B2B, and B2E apps, National Association of Software & Service Companies (NASSCOM) kick-started the 8th edition of the NASSCOM Emergeout Conclave at Leela Kempinski, Gurgaon. The keynote address was delivered by Ms. Ellen Daley, Vice President & Practice Leader, Forrester Research. The conclave was organized to brainstorm on new age opportunities for software companies via cloud, mobile & social platforms.
The explosion of App Innovation will continue to drive tech industry novelty which will have far-reaching implications for software and services providers on pricing and go-to-market strategies. A second round of innovation will leverage the intersection of cloud-based services; Smart Computing; and newly app- and Internet-enabled devices like cars, appliances, and entertainment systems.
To support and recognize the efforts of companies in the mobile app space and provide them visibility, NASSCOM EMERGE Forum also announced the winners of the NASSCOM AppFame 2011. This was a great opportunity for the top 7 mobile applications to create awareness amongst the user community about their apps.
The mobile apps revolution is here. According to Gartner estimates, mobile users across the globe will pay more than $6.2 billion to buy ‘mobile applications’ — games, social net- working tools, productivity and entertainment-based mini programmes for mobile phones. Apps have become the business with the fastest turnaround time in the software industry. Mobile apps have brought the world to the users fingertips and is now bringing about a revolution in communication. With the current explosion of new applications, it is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020.
The conclave was also graced by a wide array of speakers, and industry stalwarts like Mr. Rajendra Pawar, Chairman, NASSCOM and Founder of NIIT, Mr. Krishnakumar Natarajan of MindTree, Dr. Anand Deshpande of Persistent Systems, Dr. Ashok Korwar, ex-IIMA, Mr. Ajay Lavakare of RMSI and Mr. Lakshman Gugulothu of BSE, sharing their experience. Some of the very interesting sessions that helped delegates share their experiences and insights on cutting edge solutions and concepts including optimized software development lifecycle, cloud computing, enterprise mobile applications, best practices for delivering business excellence and operational efficiency, workplace transformation solutions and more.
About NASSCOM
