With Christmas and New Year’s just round the corner, the mood is set to make shopping more rewarding. PAYBACK, India's largest multi-partner loyalty program concluded its nationwide media campaign that kick-started on November 15 with a grand finale this weekend. The 3-day events carried out in Mumbai and Bangalore were aimed at attracting existing and new customers of Future Group to experience shopping the ‘PAYBACK’ way. The finale was graced by celebrities who awarded the winners of “It’s PAYBACK Time” game. Now Future Group patrons across India will benefit from shopping through PAYBACK.
To win this chance, all the customers had to do was simply participate in PAYBACK game conducted inside the mall between 2pm to 9pm. The game was simple: customers had to take a plunge into a box full of points (smiley) balls. The box contained several goodies like T-shirts & mugs. A paper card with message ‘Meet & Greet stars’ was kept hidden in the box apart from multiple points up for grab. Customers could walk away with at least one gift and the lucky ones got a chance to meet Mr. Ram Kapoor. The First shopper of the hour (between 4 pm to 9 pm) at the respective malls who shopped for Rs 5000 earned 5,000 PAYBACK points straight away. Customers participated at the stores by signing up for a complimentary PAYBACK card on the spot.
Through this activity, new customers were enrolled into the program& got a chance to earn additional points for their daily shopping.For the first time customers experienced instant in- store redemption of their collected points, For example, one could buy their desired items at any of the above mentioned Future Group stores directly through the points collected across PAYBACK partners - an innovative offer not yet used by many Indian retailers. To make the shopping experience more rewarding, Future Group is issuing co-branded PAYBACK cards, which will allow customers to collect points across PAYBACK partner network giving customers an incentive to SHOP!
Expressing his views, PAYBACK India MD & CEO Mr. Vijay Bobba said, “The main strategy of this campaign was to reward loyal PAYBACK customers and to get to know new customers and attract them to stores. Our attempt was to drive brand affinity and higher engagement of customers and reward loyal customers with prizes and discounts. Our goal was to enhance the PAYBACK experience of shopping. This initiative clearly demonstrated our commitment to delight our customers who have stayed loyal to PAYBACK through the years. This further inspires us to innovate and pioneer more programs that ultimately elevate the PAYBACK customers experience to the next level.”
Speaking on their partnership, PawanSarda, Chief Marketing Officer, Future Group said, “Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. This program enables consumers to collect millions of points across online and offline partners – with just a single card. Customers can accumulate points across Future Group formats, thereby making “shopping rewarding.”
About PAYBACK
PAYBACK is India’s first and largest multi-partner loyalty program. Consumers and partner companies gain unprecedented advantages from PAYBACK’s proven tools and processes. The largest partner portfolio and widest range of redemption points in India assure that members can not only collect points quickly from many partners using just one card but also easily convert them into attractive rewards. Companies benefit from PAYBACK’s state-of-the art direct marketing and couponing services. PAYBACK India has more than 30 retail and 20 online partners including Big Bazaar, ICICI Bank, HPCL and MakeMytrip.com.
PAYBACK’s parent, Loyalty Partner owns a majority stake in PAYBACK India. Peepul Capital and ICICI Ventures are additional investors.
With 25.5 million active cardholders in Germany and Poland, PAYBACK is Europe's leading loyalty program. Customers can collect points from hundreds of well-known partners; in-store, online and mobile and redeem these for vouchers, rewards, Lufthansa miles or donate them to charity projects. The very high redemption rate of 95 percent in Germany shows how relevant the program, its redemption channels and partner companies are for customers. Each year, PAYBACK cards are used for sales amounting to around EUR 19 billion (USD 26.7 billion) in Germany.
About Future Group
Future Group brings multiple products, opportunities and services to millions of customers in India. Future Group operates some of India’s most popular retail formats that include Big Bazaar, Food Bazaar Central, Brand Factory, Home Town, Ezone, Pantaloon, Futurebazaar.com and many more . The group also has developed significant presence in consumer finance, capital, insurance, brand development, retail media and logistics. The retail formats bring in around 220 million customer footfalls every year and provide a platform for over 30,000 small, medium and large entrepreneurs in India to sell their products and services to these customers. The group has a retail presence in 85 cities and 60 rural destinations and employs over 35,000 people directly. The company along with its subsidiaries operates around 16 million square feet of retail space in the country. While retail forms the core business activity of Future Group, group subsidiaries are present in leisure and entertainment, brand development, retail real estate development, retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of “Indianness”. The group’s corporate credo is “Rewrite rules, Retain values
About the Loyalty Partner Group
Loyalty Partner is one of the leading international providers of loyalty management solutions and supplies its clients with performance marketing solutions through PAYBACK. The company also offers all the tools and services needed to implement customer loyalty programmes. Loyalty Partner has a workforce of 600 employees. The company is headquartered in Munich with offices in the United States, India, the United Kingdom, France, Spain and Poland.
To win this chance, all the customers had to do was simply participate in PAYBACK game conducted inside the mall between 2pm to 9pm. The game was simple: customers had to take a plunge into a box full of points (smiley) balls. The box contained several goodies like T-shirts & mugs. A paper card with message ‘Meet & Greet stars’ was kept hidden in the box apart from multiple points up for grab. Customers could walk away with at least one gift and the lucky ones got a chance to meet Mr. Ram Kapoor. The First shopper of the hour (between 4 pm to 9 pm) at the respective malls who shopped for Rs 5000 earned 5,000 PAYBACK points straight away. Customers participated at the stores by signing up for a complimentary PAYBACK card on the spot.
Through this activity, new customers were enrolled into the program& got a chance to earn additional points for their daily shopping.For the first time customers experienced instant in- store redemption of their collected points, For example, one could buy their desired items at any of the above mentioned Future Group stores directly through the points collected across PAYBACK partners - an innovative offer not yet used by many Indian retailers. To make the shopping experience more rewarding, Future Group is issuing co-branded PAYBACK cards, which will allow customers to collect points across PAYBACK partner network giving customers an incentive to SHOP!
Expressing his views, PAYBACK India MD & CEO Mr. Vijay Bobba said, “The main strategy of this campaign was to reward loyal PAYBACK customers and to get to know new customers and attract them to stores. Our attempt was to drive brand affinity and higher engagement of customers and reward loyal customers with prizes and discounts. Our goal was to enhance the PAYBACK experience of shopping. This initiative clearly demonstrated our commitment to delight our customers who have stayed loyal to PAYBACK through the years. This further inspires us to innovate and pioneer more programs that ultimately elevate the PAYBACK customers experience to the next level.”
Speaking on their partnership, PawanSarda, Chief Marketing Officer, Future Group said, “Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. This program enables consumers to collect millions of points across online and offline partners – with just a single card. Customers can accumulate points across Future Group formats, thereby making “shopping rewarding.”
About PAYBACK
PAYBACK is India’s first and largest multi-partner loyalty program. Consumers and partner companies gain unprecedented advantages from PAYBACK’s proven tools and processes. The largest partner portfolio and widest range of redemption points in India assure that members can not only collect points quickly from many partners using just one card but also easily convert them into attractive rewards. Companies benefit from PAYBACK’s state-of-the art direct marketing and couponing services. PAYBACK India has more than 30 retail and 20 online partners including Big Bazaar, ICICI Bank, HPCL and MakeMytrip.com.
PAYBACK’s parent, Loyalty Partner owns a majority stake in PAYBACK India. Peepul Capital and ICICI Ventures are additional investors.
With 25.5 million active cardholders in Germany and Poland, PAYBACK is Europe's leading loyalty program. Customers can collect points from hundreds of well-known partners; in-store, online and mobile and redeem these for vouchers, rewards, Lufthansa miles or donate them to charity projects. The very high redemption rate of 95 percent in Germany shows how relevant the program, its redemption channels and partner companies are for customers. Each year, PAYBACK cards are used for sales amounting to around EUR 19 billion (USD 26.7 billion) in Germany.
About Future Group
Future Group brings multiple products, opportunities and services to millions of customers in India. Future Group operates some of India’s most popular retail formats that include Big Bazaar, Food Bazaar Central, Brand Factory, Home Town, Ezone, Pantaloon, Futurebazaar.com and many more . The group also has developed significant presence in consumer finance, capital, insurance, brand development, retail media and logistics. The retail formats bring in around 220 million customer footfalls every year and provide a platform for over 30,000 small, medium and large entrepreneurs in India to sell their products and services to these customers. The group has a retail presence in 85 cities and 60 rural destinations and employs over 35,000 people directly. The company along with its subsidiaries operates around 16 million square feet of retail space in the country. While retail forms the core business activity of Future Group, group subsidiaries are present in leisure and entertainment, brand development, retail real estate development, retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of “Indianness”. The group’s corporate credo is “Rewrite rules, Retain values
About the Loyalty Partner Group
Loyalty Partner is one of the leading international providers of loyalty management solutions and supplies its clients with performance marketing solutions through PAYBACK. The company also offers all the tools and services needed to implement customer loyalty programmes. Loyalty Partner has a workforce of 600 employees. The company is headquartered in Munich with offices in the United States, India, the United Kingdom, France, Spain and Poland.
