Ushering in the New Year with optimism and happiness, Coca-Cola is launching its new communication campaign – ‘Believe in a Happier Tomorrow’. The campaign weaves a world of hope and optimism, with reasons to believe in ‘happiness’ and to believe that the future will be brighter and happier. This is an endearing campaign that opens Happiness in all of us by showing that there is more good in the world than bad. The communication is anchored in optimism and gives people myriad reasons to believe in a happy and wonderful 2012.
Speaking about the campaign, Ms. Anupama Ahluwalia, Vice President, Marketing, Coca-Cola India and South West Asia, says, “Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand’s ‘Philosophy’ by urging people to believe in a happier tomorrow. This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year.”
The new campaign has been conceptualized by the creative team at McCann Delhi led by Prasoon Joshi. The lyrics of the ad jingle have been penned by Prasoon Joshi with music by ace Bollywood music composer, Shantanu Moitra. The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.
As a universal icon of happiness, Coca-Cola has always encouraged people to see the world through optimistic eyes mustering a positive and possible change and celebrated people who radiate optimism. The new Coca-Cola campaign in India, Opens Happiness in all of us by showing that there is more good in the world than bad. 2011 has been a roller coaster of a year indeed – a year that’s changed the world and set the foundations for things to come in the times ahead. Surely we can say with Optimism and Hope that tomorrow is only going to get better!
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations
Please visit: www.coca-colaindia.com and www.myenjoyzone.com
Sourced From: Perfect Relations
