The wait is over as the much awaited HDFC Life Spell Bee
is back! Alternate Brand Solutions India Limited (ABSIL) and HDFC Life, today,
announced the launch of the Fourth Season of ‘HDFC Life Spell Bee - India
Spells 2012’, the Indian counterpart of the highly acclaimed Scripps Spelling
Bee, USA Washington
DC Bangalore
Announcing the association of
HDFC Life with India Spells 2011, Mr.
Sanjay Tripathy, Executive Vice President and Head Marketing and Direct
Channels, said, "Over the last 3 years, HDFC Life Spell Bee has grown
from being an annual event, to an institution, which offers a healthy
competitive environment and encourage students to hone their English language
skill in a unique and stimulating format. This is evident from the fact that
about 70% of the participating schools have adopted Spell Bee initiatives and
started grooming sessions for the competition to improve overall spelling
skills and identify future Spell Bee stars. Almost 100% of parents, teachers
and principals from 25 cities who participated last year, are looking forward
to this year’s Spell Bee as they believe that spelling is an extremely
important skill that aids learning new concepts, scoring in exams, improving
child’s communication and confidence. Most of all they believe that it’s a pre-requisite
for a successful career and independent future, which aligns with our brand
promise of ‘Sar Utha ke Jiyo’, which propagates self-respect. I wish the
participants all the best and hope for another exciting season of HDFC Life
Spell Bee."
Speaking about HDFC Life
Spell Bee Mr. Prashant Panday, Executive
Director and CEO, Entertainment Network (India )
Ltd. said, “HDFC Life Spell Bee – India Spells 2012 is an initiative by 360
Degree’s Experience, Times Group under the patronage of Scripps National
Spelling Bee USA
Speaking on this occasion, Child Prodigy Darsheel Safary said, “I
have been associated with HDFC Life Spell Bee for two years now and I have
learnt a lot from it. This kind of learning is very fun filled and I am really
excited to witness the season four. Last year HDFC Life Spell Bee received a
superb response and I am confident that this year it will definitely become
even better. I am glad that kids like me are enjoying HDFC Life Spell Bee as
much as I do and I wish all the contestants good luck.”
The contest will test the
spelling quotient of students and thus help them become competitive, inculcate
sportsmanship and prepare them for a better future.
About HDFC Life:
HDFC Life, one of India India ’s leading housing finance institution and
Standard Life plc, the leading provider of financial services in the United Kingdom
HDFC Life’s product portfolio comprises 29 retail and 5
Group solutions, which meet various customer needs such as Protection, Pension,
Savings, Investment and Health. Customers have the added advantage of
customizing their plans, by adding optional benefits called riders, at a
nominal price.
Apart from several retail and group products in its
portfolio, the company also has five optional rider benefits catering to the
savings, investment, protection and retirement needs of customers. HDFC Life
continues to have one of the widest reaches with more than 500 branches
servicing customer needs, along with a strong base of Financial Consultants.
For more information, please visit www.hdfclife.com.
About 360 degrees
experience:
The Intellectual Property Rights team at 360 Degrees- Times
Group has continuously managed to create smart properties in the space of
Fashion, Lifestyle & entertainment with meaningful content, always in tune
with the present day thoughts. Alternate Brand Solutions (India
Sourced From: Corporate Voice | Weber Shandwick
