Monday, January 30, 2012

Beyouty Launches the "Working Women Bra" in India

Beyouty Launches the "Working Women Bra" in India
Ever woman wants the best for herself. Sensuality comes from within. For a woman as bold as she is outside isn’t afraid to strut her talent and take over the world. She takes pride in being a woman, she is brimming with confidence.  For her, there is no stopping. Beyouty launches the ‘Working Woman Bra’ that gives the perfect fit for the working woman accessory to any bra wardrobe.

The “Working Woman Bra” provides effortless comfort perfect for the modern woman in you. The Beyouty – “Working Woman Bra” ensures the perfect support and confidence while giving the strength of a cotton stretch fabric. The bra is designed to boost the oomph of today’s working woman.

The Working Woman Bra features stitch in between the layer and generous cups with two-way stretch power-mesh that encapsulates the breasts for support and limits movement. The Two-way stretch power-mesh on the back of the bra gives extra-firm support with beautifully cushioned adjustable straps and broader side panels with flattering design lines provides for comfortable stretch. The concealed hook-and-loop closure provides a perfect fit and enhances support. It keeps you in top shape at all times, while still receiving the high level of support and movement control that one expects from a Beyouty bra.

Mr. Nischal Puri, MD, Brandis India developed a fully customizable product Beyouty that is not only functional, but stylish and fashionable, too. “Women were constantly saying the same thing that it was challenging to find bras that fit well and made them feel confident about the way they looked.” Beyouty’s -Working Woman Bra is designed to bring the versatility in bra type to accommodate different styles of clothing for a working woman that fits the posture, functionality and comfort.

“Ultimately, if a woman looks good, she feels good,” says Mr. Puri. The “Working Woman Bra, Beyouty product offers the realistic and the aesthetic—and that’s an influential combination.”

Now working woman can indulge in the collection which is not only comfortable but also available in a range of styles to suit any and every work traditions.

The Working Woman Bra Collection is available across all the lingerie stores in Delhi, NCR, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Kolkata and Amritsar and price ranges between Rs.185 per piece onwards.

About Brandis India:

The company was incorporated in 2010 with the aim of launching global capable brands in the apparel and accessories space. Brandis is promoted by Nischal Puri veteran in the Indian apparel industry. He has been instrumental in establishing and growing Jockey brand in India. During his tenure in Jockey he changed the direction of the brand from being an men innerwear brand to a lifestyle brand. He was instrumental in launching the exclusive stores for the brand besides changing the consumer perception of the brand from innerwear to an category inclusive brand.

With proven track record of building brands Brandis India has successfully established Beyouty in India. And the brand is destined for very aggressive growth quarter by quarter. Beyouty is presently being retailed in 1500 stores across the country. Brandis India is set to launch its second global capable brand 2GO.The brand is men sports apparel brand. The market is 3500 crores and the middle segment is worth 1800 crores. 2GO is product categories include tracks, shorts, sports socks and T shirts.