Tuesday, August 21, 2012

Mercedes-Benz India creates a benchmark in luxury car industry, inaugurates the largest workshop ever

Mercedes-Benz India creates a benchmark in luxury car industry, inaugurates the largest workshop ever
Reiterating its core brand philosophy of offering ‘Best or Nothing’, Mercedes-Benz India today inaugurated the largest ever workshop by any luxury car manufacturer in India, at Andheri (East) Mumbai. Spread over a massive covered area of 100,000 sq. ft. the new state-of-art workshop of AutoHangar, Mercedes-Benz India’s dealer partner in Mumbai, was inaugurated by Mr. Peter Honegg, Managing Director& CEO, Mercedes-Benz India and Mr. Mohan Mariwala, Managing Director, AutoHangar.


Mr. Peter Honegg, Managing Director & CEO Mercedes-Benz India commented:

“Mercedes-Benz’s core brand philosophy is Best or Nothing and this has been our guiding philosophy in all our initiatives. While we continue to make some of the best cars world over, it has also been our relentless endeavor to provide each of our customers with an unmatched servicing experience leading to a delightful vehicle ownership experience. With this world-class workshop of Auto Hangar which is the largest in the luxury car industry in India, having the best of equipments and human dexterity, I am confident that the discerning and loyal customers of Mumbai will cherish owning a Mercedes-Benz vehicle. I reiterate the fact that going forward, world-class servicing standards will be the key differentiator and Mercedes-Benz will continue to create new benchmark and take a lead. We have been focusing on strategically expanding our network in India and this new world-class workshop is yet another step to move closer to the customers”.

The new world-class workshop of Auto Hangar has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. The workshop was created over a span of 18 months, and boasts of being the largest workshop to be created by any luxury auto manufacturer in India. Auto Hangar Mumbai workshop spreads over a covered area of 100,000 sq. ft. and has an astounding 54 servicing bays capable of servicing 60 cars per day and employs 159 personnel to take care of customer requirements. Strategically located in one of the most prominent places of Mumbai at Saki Vihar Road, Andheri East, the new workshop of Auto Hangar is easily accessible from the West East and Eastern Express Highway. Auto Hangar Mumbai has highly qualified, experienced and dedicated team of committed personnel who will take care of all the service requirements of Mercedes-Benz customers.


Mr. Mohan Mariwala, Managing Director, Auto Hangar commented on the inauguration: “Increasingly the need for a world-class servicing facility will define the way luxury car purchase is going to evolve in India. The customer today is mature and demands world-class servicing standard that is available to their counterparts across the globe. Auto Hangar’s new workshop is yet another step towards the aim of providing our customers, an unparalleled servicing standard that reflects Mercedes-Benz’s philosophy of Best or Nothing. Auto Hangar is proud to be associated with Mercedes-Benz and presents the country’s largest luxury car workshop that combines the best of infrastructure, technology and human skills. With our strong association with Mercedes-Benz we are confident of maintaining a strong lead in providing our customers a true blue luxury car ownership experience. Because we believe our customers are Best and they deserve the Best”.

Auto Hangar Mumbai is equipped with sophisticated equipments and latest technology likes remote sensing diagnosis used by Mercedes-Benz globally. The workshop owing to its large tooling capacity will be taking care of all the servicing requirements of the customers of Mumbai and also those from neighbouring cities, under one roof. The workshop will provide round the clock support in Service, General Repairs, Body Repairs, Paint Job, Wheel Alignment, Wheel Balancing, Tyre Change, Car Wash, Polishing and gamut of other servicing requirements.

Mercedes-Benz today commands the distinction of having the densest network among luxury car manufacturers in India owing to its long standing presence in the Indian market and its strategic expansion of its network. Mercedes-Benz is present across 31 Indian cities through its 72 touchpoints. Encouraged by its novel and benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge, offering the Star Lease, organising Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its strong traction and steady growth and further expanding its footprint in the dynamic Indian market. The company has recently unveiled India’s first Sports Tourer, the B-Class at Buddh International Circuit and will be launching the car very soon for the aficionados of the brand.
Sourced From: Perfect Relations