The new store has an exclusive range of 12 products for 3 consumer segments viz., Health-conscious, Fitness-conscious and Sports Professionals. The products are broadly classified under categories as under:- 100% Whey Protein Powder, Protein Powder Blends, Endurance Enhancer Powder, Lean Mass Gainer Powder, Fat Burner for Men capsules, Fat Burner for Women capsules, Abdominal Fat Burners, Craving Suppressant capsules, Testosterone Booster capsules, Liver Detoxification capsules, Bone support & Cartilage Builder capsules, Immunity Booster capsules. The products are priced at a value-for-money range of Rs. 900/- to Rs. 5,000/-
Speaking on the occasion, Mr. Yash Birla, Chairman, The Yash Birla Group said, “We see substantial potential in this segment as more people are getting inclined towards fitness and the category is growing at 30 percent year on year. We are the first business house to venture into the Sports Nutrition arena in a professional way with adequate investments in product knowledge expertise, thus having the first- mover advantage.”
About B3 (BCUBE):
B3 (BCUBE) stands for Built By Belief. B3 (BCUBE) is a range of unique, breakthrough supplementary nutrition products that specifically address the demands of the Indian physique. It is based on the scientific rationale that every individual possesses a different physical structure. Therefore, their nutritional and fitness needs cannot be treated alike. B3 (BCUBE)’s range of products addresses the spectrum of health demands - whether it is that of a dedicated athlete or someone who is into general health & fitness.
About Yash Birla Group:
The Yash Birla Group is an INR 30 Million conglomerate of over 20 diversified companies which run the gamut from established sectors like Auto & Engineering, Textiles & Chemicals and Power & Electricals to emerging sectors of today like Wellness & Lifestyle, Education & IT. Today the group has 10 listed entities in India.
Sourced From: Yash Birla Group
