Wednesday, September 19, 2012

Aircel launches PocketBuddies, a special product for the youth

Aircel, one of India's leading telecom players, today reinforced youth as its primary customer segment by launching yet another innovative product called the Aircel PocketBuddies – Srf n Txt, especially designed for the youth. Understanding the need of the youth to communicate effectively and stay updated, the company has launched this unique product ‘PocketBuddies – Srf n Txt’, which offers unlimited surfing and texting at amazingly low prices. The PocketBuddies is a value for money proposition with its multi-level pricing which allows the youth to stay in touch whenever and where ever. The PocketBuddies product is available at the following denominations:







*Post 100 MB 3G data, speeds may be reduced up to 128 kbps. Fair Usage policy applicable

**You will require a 3G enabled handset and Aircel 3G network to enjoy 3G services. To activate 3G services SMS "START 3G" to 121 from your Aircel mobile (toll free ).

#No free or discounted SMS will be available to existing/new customers who subscribe to or have subscribed to SMS packs, and on black-out days as notified on www.aircel.com.


Mr. Anupam Vasudev - Head Marketing, OPCO, Aircel said, “Youth has always been the primary focus for Aircel. They are a generation that’s grown up in a new India and have seen it all – from television to computers and now smart phones. The youth of today is digital savvy who likes to stay connected with their friends, family and peer groups on a second to second basis. This insight gives us a glimpse of their aspirations for new technology products and services. As a committed telecom and data company we constantly thrive to introduce innovative and superior products at affordable prices. PocketBuddies – Srf n Txt is one such product that will be received well by the youth.”

Mr. Murthy Chaganti - Circle Business Head, Aircel, Chennai said, “We are happy to introduce PocketBuddies which is especially designed for the youth. They actively keep in touch with their friends and peers through texting and also not to mention that they also extensively surf the internet for various things like music, entertainment, shopping, etc. Keeping all this in mind, we feel that this product is a great value proposition for our young subscribers and we hope they will appreciate it.”

Aircel is amongst India’s leading mobile internet company with a Pan-India presence that has enabled affordable access to customized voice and data services. Aircel’s focus on data driven services and the company’s introduction of the concept of Pocket Internet revolutionised data usage and mobilised young India to take the next step towards going online. Aircel brought novel services like Facebook Voice updates to consumers to give them the option of using social networks without having to be connected to the internet by providing premium internet access solutions to facilitate data intensive live streaming applications on mobile phones.



About Aircel

Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of around 64.8 million. Aircel is a Pan India operator with a presence across 23 circles. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services in 13 circles. It is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, the first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel, an enriching engagement for the Youth and very recently the first telecom player to introduce Facebook Voice Updates on Aircel. For more information, please log on to www.aircel.com.