Adding to the flavor of togetherness, McDonald’s invites customers to celebrate the month of love through a fun-filled campaign on Facebook where customers get an opportunity to show-off their creative side and win prizes in the bargain. Customers need to sign-in to the mcdonaldsindia page on Facebook and send in wacky pick-up lines to get featured on the mcdonaldsindia official page and also stand a chance to win some cool gift vouchers. Customers can keep the fun going by finding the perfect partner for the popular McFlurry - choosing from options like french fries and wraps.
For those looking to add that little bit spice to this special day, ordering a large portion of french fries will get them a per-peri masala pack absolutely free.
Commenting on the promotion, Mr. Rameet Arora, Senior Director Marketing, McDonald’s India, (West & South) said, “McDonald’s celebrates love, friendship and togetherness and what better way to spread the joy than by enabling customers to add that extra bit of zing to their Valentine’s day celebrations through the special Chota McFlurry and peri-peri masala fries offer. ”
Brief Background on McDonald’s:
McDonald's is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 67.8 million customers in 119 countries each day. Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s Master franchisee with rights to own & operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.
Celebrating 16 years of leadership in food service retail in India, McDonald’s today has a network of over 300 restaurants across the country, with its first restaurant launch way back in 1996. HRPL today serves approximately 165 million customers, annually, across 155 restaurants in the states of Andhra Pradesh, Gujarat, Karnataka, parts of Madhya Pradesh, Maharashtra and Tamil Nadu, and provides employment for more than 7,000 employees.
Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value.
In line with its respect for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork items. McDonald's has also re-engineered its operations to address the special requirements of vegetarians. Vegetable products are kept separate throughout the various stages of procurement, cooking and serving. The mayonnaise and the soft serves are also 100% vegetarian.
