Thursday, February 21, 2013
VMware’s New Way of Life Study indicates a growing trend of “work lives”’ and “personal lives” being merged into one, particularly amongst the Millennial generation
With a growing number of personal devices being used at the workplace, dealing with IT has emerged as the most stressful issue at work for young employees in India according to research commissioned by VMware (NYSE: VMW), the global leader in virtualization and cloud infrastructure. A majority (75 percent) of the respondents to the survey in India were Millennial, or Generation Y, workers who were born between the year 1980 and 1995. The 2nd annual ‘New Way of Life Study 2013,’ conducted across 12 countries in Asia-Pacific, found that while a large number of employees (85 percent) in India are provided with a portable device from their employer, a growing number (81 percent, compared to 77 percent last year) are bringing their own device to work to help them complete their tasks. The study revealed that Indians find dealing with IT issues (40 percent) is far more stressful than dealing with bureaucracy (35 percent) or their workload (31 percent).
The Generation Y workforce is increasingly bringing their own devices to the workplace to be more efficient (81 percent) and using their preferred IT tools to handle stress (69 percent). In fact, 78 percent claim to be happier in their role when they are allowed to use a device of their choice. Last year, 72 percent claimed to be more productive and 70 percent happier when allowed to use a device of their choice – showing improvements in productivity and happiness with the blurring of work and personal life enabled by technology. Another key trend uncovered in the study was the merging of separate “work lives”’ and “personal lives” into one, particularly among the “Millennial” generation in India. The survey revealed that respondents were willing to let work intrude into what was once deemed as personal time, with 81 percent of the respondents working from home, 71 percent on holidays, and 57 percent while on the road. “The market for end user devices is growing and changing rapidly today, and India is no exception. Over the last year, we’ve seen new products and categories emerge which are presenting unique complexities and risks for organizations who want to protect their company data and avoid the leakage of confidential information,” said Vinod Krishnan, Director – Advanced Technologies, VMware India & SAARC. “The research results highlight the pressing need for organizations to change and find the right balance between policies and how employees prefer to work. “Continued investment and innovation in end-user computing by companies like VMware, are helping IT organizations free the desktop, redefine the corporate workspace and embrace a new way of working in the post PC era,” he added. Of the respondents bringing their personal device to the workplace, 52 percent said that they were getting support from IT for their personal devices, and 73 percent said that they would spend - or waste - time working out a solution on their own if IT did not assist them. When evaluating potential employers, 80 percent of the respondents (compared to 70 percent last year) believe that the ones who offer technological freedom are more progressive, dynamic, and desirable to work for.
VMware Unveils VMware Horizon Suite
In a separate announcement today, VMware unveiled the VMware Horizon™ Suite, designed to be the industry’s most comprehensive platform for workforce mobility. The suite, consisting of VMware Horizon Workspace™, VMware Horizon View™ and VMware Horizon Mirage™ promises to simplify end-user computing and empowers workforce mobility that connects end-users to their data, applications and desktops on any device without sacrificing IT security and control.
VMware Unveils VMware Horizon Suite
VMware began an annual “New Way” consumer study to identify changes in end-user computing trends and to use those insights to prepare IT departments for the future. In 2012, the study was called the “New Way of Work” and demonstrated the BYOD phenomenon as a significant trend in the Asia Pacific region. In 2013, the results of the study indicate that the lines between work-lives and personal-lives are no longer discreet and the study is titled the “New Way of Life.” The summary of the study delves further into the personal lives of end-users to determine the expectations and preparedness measures required of the new work force. The VMware New Way of Life 2013 study was commissioned by VMware and conducted by Acorn Marketing & Research Consultants. Approximately 2,100 people between the ages of 18-64 years old participated in the survey. All the participants work in organizations with more than 1,000 staff globally, and were at work for at least 15 hours or more a week. The survey was conducted in markets including Australia, Malaysia, Singapore, India, Indonesia, Hong Kong, Taiwan, Thailand, China, Japan and South Korea. Indonesia and Thailand were added to the VMware study in 2013.
About VMware
VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2012 revenues of $4.61 billion, VMware has more than 480,000 customers and 55,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.
VMware, VMware Horizon Suite, Horizon Workspace and Horizon Mirage are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective organizations. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.
SUMMARY OF FINDINGS
- 85 percent of employees in India are provided with a portable device from their employer
- 81 percent (compared to 77 percent last year) are bringing their own device to work to help them complete their tasks
- Dealing with IT (40 percent) is the most stressful issue at work for Indian employees, followed by organizational bureaucracy (35 percent) and their workload (31 percent)
- 52 percent of the respondents in India said that they were getting support from IT for their personal devices, 73 percent said that they would spend - or waste - time working out a solution on their own if IT did not assist them
- 81 percent of respondents in India claimed to be more productive when they worked on devices of their choice and 78 percent claimed to be happier in their role when they were allowed to use a device of their choice. And, 69 percent say they find work less stressful when they have a choice of what IT tools they use. In comparison, last year 72 percent claimed to be more productive and 70 percent were happier when allowed to use a device of their choice.
- 41 percent of Indian workers felt they were less efficient when restricted by IT policies, and that their employer did not trust them (25 percent) by laying down restrictions
- India’s desire to use personal mobile devices at work is driven by the need to be mobile (43 percent) and more connected (42 percent)
- Employees are looking to IT for support on integrating their personal devices (56 percent) at the workplace, faster network access (65 percent), and flexible access to devices such as printers and scanners to improve productivity (54 percent)
- When evaluating potential employers, 80 percent of the respondents (compared to 70 percent last year) believe that the ones who offer technological freedom are more progressive, dynamic, and desirable to work for
- Customer focus (80 percent), operational efficiency (84 percent) and improvements in productivity (79 percent) emerged as the top three priorities for India organizations in 2013
- This year’s research again shows that a considerably high number of respondents are actually working outside the office – 81 percent are working from home, 71 percent on holidays, and 57 percent while on the road
- 71 percent of the respondents bought 2 or more personal devices in 2012, and 38 percent of them lost a device in the same period
- Respondents claim to use their personal devices to access communication tools (85 percent), social networking platforms (70 percent) and information (63 percent)