All Uninor subscribers can now choose to go for their own customized Rocket Recharge. By simply dialing *234# from their Uninor phones, a subscriber can fetch their ideal recharge suggestion from the company’s state-of-the-art automated systems. The system analyses every individual customer’s usage pattern and recommends an ideal recharge amount with an additional bonus ranging from extra talk time, extra SMSes or a discounted VAS service. Subscribers can also ask their local retailers to fetch the Rocket deal for them by dialing the same code.
“We have state-of-the-art systems that give us detailed information of what kind of usage you as a Uninor customer have. You should expect us to make this information benefit you. This is the Rocket philosophy,” said Satish Kannan, Circle Business Head - AP.
“When we know what you use, there is no reason why you should have to settle for what’s in the market. The days of ordinary recharges are definitely over. If you are due for a recharge, go for Rocket,” added Satish.
Rocket Recharge is not only for talk time benefits but also for customized offers on tariff, SMS, STD and Value added services. Depending upon customers’ usage and preferences, dialing *234# gets them a tailor-made recharge offer for their own specific needs.
Infact, Rocket Recharge is already receiving an encouraging response with over 7.35lac subscribers having ‘rocket recharged’ their Uninor SIMs within 30 days of the pilot test launch.
“What makes Rocket Recharge also different is the 100% automation. This means instant ‘best offer for you’ suggestion, instant bonus talk time to the customer and instant bonus commission to the retailer – within seconds of the Rocket Recharge transaction,” said Amaresh Kumar, Chief Product Officer, Uninor
