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| Photos By. P.K.Ananth Kumar |
The three-day event to be held at The Lalit Ashok, Bangalore, will display an array of exquisite daily wear and designer jewellery from leading jewellery retailers from all across India promising a whole new shopping experience for the discerning customers.
Resembling last year, this time too, the show will be held at the beginning of the jewellery-buying season starting with Akshaya Tritiya and followed by the wedding seasons. At the exhibition, the consumer will have the opportunity to look at and choose from over 80 plus leading retailer brands, all under one roof.
Easy access to the venue, ample parking space and a variety of designs in silver, gold and diamond jewellery are the other attractions at BIJS 2013.
Speaking on the occasion Sumesh Wadhera, Managing Director and Publisher of The Art of Jewellery said, “We are delighted to have signed Sandalwood starRagini Dwivedi as the Brand Ambassador for BIJS 2013. We are confident that her popularity will ensure high consumer footfalls. Our multi-pronged promotional campaigns are meticulously planned and well executed to excite the consumers and create awareness.”
Speaking on the occasion, a beaming Ragini Dwivedi said, “It’s a pleasure and honour for me to be associated with BIJS .This expo offers a wonderful opportunity to start shopping for Akshaya Tritiya, considered highly auspicious and consumers will be spoiled for the choice with the new designs and the amazing variety that are offered here.” Mahesh Pathi, Chairman, BIJS organizing Committee said, “BIJS 2013 will address the jewellery buying needs of Bangalore consumers with lot of variety. BIJS provides an opportunity to the jewellers to showcase the best they have to offer to the consumers.”
The event will showcase work of over 80 plus players from the jewellery industry in India. Many leading names like Abaran, PC Jewellers, Amrapali, Neelkanth, Nikhar, Apranje, Aarya 24Kt, Panch Kesri among others will be showcasing their best collections of the season.
BIJS supports PINK HOPE:
As a Corporate Social Responsibility initiative, BIJS has tied up with Pink Hope (Cancer Patient Support Group) under the aegis of the HCG foundation. BIJSsupports the cause by pledging certain proceeds from the exhibition to Pink Hope. The funds through this initiative will be used to treat patients who otherwise would have not been able to get any treatment.
Speaking about the initiative, Dinesh Madhavan, Director Healthcare Services, HCG Enterprises Ltd. said that they are happy that BIJS has taken the cause of the fight against cancer in woman and thank BIJS for taking up this noble cause and joining PINK HOPE in our vision of making cancer care accessible and making life qualitative.
