Friday, September 20, 2013

ALDO girl will now Walk The Runway at Geneva

ALDO girl will now Walk The Runway at Geneva
Delhi girl, Preeti Dhatta, who was crowned the winner of the unique ALDO Walk The Runway event is now going to walk the runways one of the fashion capitals of the world, Geneva!

With Shahid Kapoor and Ileana D’Cruz watching and encouraging, world leader in fashion footwear and accessories, ALDO hosted a unique fashion event in New Delhi on September 14th at Blue Frog which was attended by the crème de crème of the fashion fraternity. The Fall Winter Collection 2013 was launched by 100 young boys and girls who walked the ramp in the new collection.

Expectedly, Preeti Dhatta is over the moon. “I cannot express how grateful I am to ALDO for giving us girls and boys the opportunity to walk on a runway. This is a dream experience, and to have actually won is beyond my wildest expectations. The encouragement given to us by Nayanika Chatterjee has given me a lot of confidence. I look forward to doing everybody proud at Geneva”.

The panel of judges included renowned choreographer Shy Kalra, super-model Nayanika Chatterjee, fashion photographer Hemant J Khendilwal and the Editor of Cosmopolitan, Nandini Bhalla. Other eminent judges included Ambreen Khan, Archana Kumari and Shivjeet Khullar.

Shivani Goel, Head – Marketing, Major Brands “Walk The Runway was an initiative to get our end-user to become a part of our world, and also to launch our F/W collection. ALDO has always been leading fashion trends in footwear and accessories, and this initiative is our way of fusing fashion and community. We are delighted by the performance put up by  the contestants today and we wish all Preeti Dhatta all the best”.

About Aldo:

ALDO is the first and only Canadian retailer to achieve major market penetration in the United States. At the end of 2012, there were over 1,600 ALDO stores in 80 countries, making it the world’s leading fashion footwear brand in terms of global reach. Aldo specializes in the creation of high-quality fashion footwear, leather goods and accessories. In May 2005 ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street.  Since then it has further expanded and has its presence in all major cities across India. ALDO India provides an unparalleled selection of the latest footwear and accessories for both men and women, with on-trend styles at a fair price.