Wednesday, October 16, 2013

Collective Appoints Jaisimha Muthegere General Manager of India Operations

Collective Appoints  Jaisimha Muthegere General Manager of India Operations
Collective, a leading multi-screen advertising company headquartered in New York, today announced the appointment of Jaisimha Muthegere as Vice-President and General Manager of  India Operations, responsible for managing Collective’s presence in India and driving the company’s growth there.  Mr. Muthegere will be based in Collective’s Bangalore office where he will manage Operations, Engineering, and Ad Operations.

“I am pleased to appoint Jaisimha Muthegere to lead Collective’s operations in India,” said   Collective CEO, Joe Apprendi.  “This appointment further underscores our commitment to our global technical operations. We look forward to further growth under Jaisimha’s leadership and expertise.”

Muthegere’s appointment is the latest Collective’s senior management hires in 2013 which include Hardeep Bindra, Executive Vice President of Ensemble, Ed Dandridge, Chief Marketing Officer, Giles Ivey, Managing Director of UK and Matt Kaminer, General Counsel.  In his new role, Muthegere will report to Aman Verjee, Chief Financial Officer.

Jaisimha Muthegere has over 20 years of experience in defining, directing, building, delivering and supporting market-driven software products. Prior to Collective, he held posts as the head of Engineering at Komli Media, and the Director of Engineering at Yahoo! where he was responsible for Emerging Markets and India facing products.  Prior to Yahoo!, Muthergere was Director of India Operations for Pervasive Software, Inc.  Jaisimha Muthegere’s startup experience  traces back to Austin, Texas, where he played key roles cultivating many new companies.

“Collective’s leadership in the US provides India with a great platform to build and scale a talented, world-class team,” said Muthegere.  “India is already Collective’s second-largest office. I look forward to recruiting top talent and collaborating with the ecosystem including partners and universities.  With the right level of ownership and focus on innovation, we will be able to significantly contribute to furthering Collective’s leadership.”


Collective is a leading data-driven, multi-screen multi-format company that connects brand marketers to audiences with highly personalized experiences across display, video and mobile advertising.  Collective's proprietary suite of Wherevertising™ multi-screen solutions break down traditional media silos and enable brands to reach the right audience, in the right format, on the right screen, at the right moment with highly personalized creative coordinated across TV, PC, tablet and smartphone devices.  Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit