Dan Turk Farms and Services Pvt Ltd (DTFS), Owner of the Dancing Turkeys brand, is a leading farmstead focussed completely on providing nutritional food to the Indian masses. While Dancing Turkey is currently focussing on Turkey Meat, DTFS soon plans to enter into other new categories that India has not seen before. This makes DTFS an innovation hub in the food processing space and an enabler to expand the food consumption basket which is skewed towards health foods. Sharing his vision on transforming the brand into a food processing powerhouse, Mr Sameer Mathur - Managing Director & CEO, Dancing Turkeys, said, “With a distinct change in the lifestyle of Indian consumers, there is a huge surge in nutritional demand of foods and Dancing Turkeys fills this gap perfectly here. We are planning to make Dancing Turkeys as, one of the strongest brands in its category outside the United States. Turkey consumption today makes it a festive food, but we would like to change that perception, and make it as much a staple diet as possible. We believe that Dancing Turkeys shall bring about healthier citizens, which in turn shall build a healthier India. We would like to usher a small change in the eating habits, and drop the misnomer that non vegetarian diet is bad for health”.
Dancing Turkeys has tied up with leading chefs to create turkey recipes for the Indian masses, largely to enable trials and garner interest. Speaking on its launch, Sameer added, to keep up with the vision of being the best we have stitched Supply Chains to become robust and flexible, yet conforming to benchmarked systems and processes in India”.
Dancing Turkeys sees a huge potential in the Indian market. With nutritional organic food consumption growing at approximately 20% each year, DTFS plans to invest close to USD20 million in building the infrastructure and take a dominant role in the Indian marketplace. It is also planning to cater to the mid-East and African markets and targeting to achieve a turnover of 200 Crs in the next couple of years. In the next few months, they plan to focus on addressing the needs of the 117.7 billion USD Hotel and Tourism industry along with other sectors like Healthcare, Defence, Education, Institutional, Fine Dining, and QSR and Retail.
For more information on the brand and product range, one can visit - www.dancingturkeys.com
