Speaking on the launch, Mr. Ajay Seth, COO, EVOK, said, “Evok’s primary focus in on ready made solid wood furniture, a concept we introduced in the market in 2008. From then on, EVOK has earned the appreciation of the consumers and grew in strength both in product offering and spreading its footprint gradually across the country. We are very excited with the launch of our store in Mumbai and 17th in total. HyperCITY and EVOK cater to a set of audience which are alike and we believe, this association will benefit the end consumers around Andheri, Goregaon, Malad, the cathcment around this location’. ‘Western India is a priority market for EVOK for its vibrant and modern outlook, thus Mumbai holds great significance, he added.
The core vision of EVOK is to be the first choice partner of consumers aspiring for ‘Value for Style & Design’. This reflects in the store’s product offering; Sofa-sets, beds, dining table, wardrobes in solid wood furniture are in focus followed by Modular Kitchens and home décor items.
Mr. Mark Ashman, CEO, HyperCity said, ‘to bring Indian shoppers a world-class retailing experience has always been our intention. We partner with leading brands who match our vision and purpose, which EVOK brings to the fore. There has been a dearth of a major organised player catering to home furnishing and solutions around area, which with EVOK opening it’s outlet will provide a choice and solution. The assoction is beneficial to both and we look forward to a fruitful journey ahead”.
Investing heavily in retail expansion, EVOK plans to further open 2 stores in 2 cities in FY 13-14. Continuing its focus in the west, EVOK is looking at Ahmedabad as its next destination.
About the Company
EVOK is a chain of retail stores operating under Hindware Home Retail Pvt. Ltd.(HHRPL). HHRPL is a 100% subsidiary of HSIL Ltd. spearheading the Group’s vision to evolve into a Total Home Solutions Enterprise. Hindware Home Retail Private Ltd entered the modern retail sector business in 2008, considering growing urbanization and residential landscapes, changing consumer lifestyles, modern retail sector opportunities & the demand-supply scenario.
EVOK has 17 stores pan India, 15 large format stores with floor area of 10,000 sq ft onwards and 2 small format stores as of present.
