Commenting on the appointment of Black Swan, Dr. V.A. Joseph, managing director and CEO of the bank said “Black Swan India understands what South Indian Bank stands for and creates communication solutions based on meaningful insights on regional markets.”
Abraham Thariyan, Executive Director of the bank said “as the brand SIB is gearing for the next level of growth, we feel that focused communication is the need of the hour, hence the appointment of specialized communication service providers”.
Raman P. Namboothiri, Founder & Managing Director of Black Swan India said “South Indian Bank is a brand with a great vision. They have clearly defined their communication goals and it is always exciting to work with a brand that values advertising.” Black Swan India is operating out of Thrissur, the hometown of South Indian Bank.
South Indian superstar Mammootty is the brand ambassador of the bank. The TV commercials featuring the actor have done a great deal of good to the brand.
Apart from South Indian Bank, the major accounts of Black Swan are Madhyamam Daily, MediaOne Channel, Salim Associates Builders & Developers, Best FM (Asianet Radio), Impex, Allieds Lifestyle, E-Power Industries, Rapol Saniplast, etc.
