This move is a testimony to the vision and commitment of Micromax Co-founders to bring in the best talent from the industry at the helm to build a strong organization and steer Micromax through the next phase of growth by capitalizing the immense opportunities in this environment of data devices explosion. Vineet will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.
Commenting on Vineet’s appointment, Rahul Sharma, Co-founder, Micromax said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”
He further added, “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey.”
With an end-to-end P&L responsibility, Vineet is excited and ready to take upon his new work profile. Apart from leading company's growth & profitability he will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.
“Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with", said Vineet Taneja on his appointment.
Currently in the smartphone segment, Samsung has 38 per cent marker share while Micromax had 16 per cent, Karbonn (10 per cent), Sony (5 per cent) and Lava (4.7 per cent) in the fourth quarter of 2013.
In the overall mobile phone segment too, Samsung was the number one player with a 19 per cent share in Q4 2013, according to research firm IDC.
With over 25 years of experience, Vineet worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. From performing Sales & Marketing roles at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung, Vineet has evolved as a respected leader of the telecom industry. Over the last decade Vineet has had the distinction of working for the service provider as well as the device companies giving him a comprehensive understanding of the telecom ecosystem including the OTT play. Vineet holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.
