Wednesday, May 28, 2014

#SAP Expands Reach with New Partnerships in India

SAP Expands Reach with New Partnerships in India
SAP India, a subsidiary of SAP AG (NYSE: SAP) today announced its plan to further expand and strengthen its ecosystem with new partners in critical focus areas, namely mobility, cloud, SAP HANA, and emerging markets. This move will allow SAP to explore untapped opportunities by jointly venturing into the market and offering advanced solutions to its existing and prospective customers, and thereby creating greater value for customers.

SAP is intensifying its partner engagement strategy to understand customer requirements and provide them joint solutions by leveraging SAP’s cutting-edge platform, technology, power of Cloud, and the SAP ecosystem’s industry expertise.

SAP as an open innovator, is offering multiple platforms for partner development and collaboration to co-innovate across key focus areas including -

·         Mobility: Key partners who have signed up are

o    Blue Star Infotech, to build growth in Mobility and Analytics businesses and provide solutions to pharmaceuticals, consumer goods, and media industries.

o     ZenFocus Inc, will be using SAP’s Mobility, Asset Management and Analytics capabilities to provide value to assetintensive customers



·         Cloud: To offer customers the choice of deployment with cloud and hosting services that will help them save money and run their businesses better, SAP is engaging with leading industry players, including

o    Hexaware Technologies for Enterprise Warehouse Management and Transportation Management solutions, with their strong travel and logistics practice and SAP Cloud solutions

o    NEC Technologies India, who will be working on the SAP cloud portfolio of Success Factors, Cloud for Customer, Social Media Analytics, and Business by Design for Japanese investment companies in India.

o    RS Social has partnered with SAP and will offer the Success Factors solution for talent and performance management.



·         SAP HANA: In order to enhance the profitability of every customer engagement with real-time analytics, SAP has collaborated with –

o    Persistent Systems to help expand their expertise across SAP solutions and enhance support to the growing client base across multiple industries. They will be leveraging SAP’s HANA, mobility, and analytics solutions.

o    SIFY Corporation, which has a significant presence in the Government, BSFI, Telecom, FMCG and SME segments, will address the end-to-end IT services requirements of customers around SAP applications and technology solutions, including SAP HANA.



·         Emerging Markets: Being one of the key areas for growth, emerging markets such as Sri Lanka and Bangladesh offer tremendous potential for SAP.

o    IBCS-PRIMAX and SAP partnership in Bangladesh will leverage local competency with the wealth of industry solutions that SAP offers.  With a competent local partner, SAP aims to demonstrate its capability to deliver working solutions in Bangladesh.

o    Tech Pacific Lanka, one of the key players in Sri Lankan market, will provide coverage for SAP solutions by working with smaller local IT companies and leveraging industry-focused implementation partners from India.