The Filmfare Awards have always strived for a perfect balance of public opinion and critical appreciation. This year too our readers and movie buffs around the world have voted for their favourites across 10 categories in Tamil, Telugu, Kannada and Malayalam films. The exclusive list of nominees will be chosen after carefully tabulating the data from the vote count. Subsequently, a specially-appointed jury will pick the winners from among the nominees, in each regional category.
Versatile actor and Filmfare Award winner, Dhanush, along with Mr. Tarun Rai, Chief Executive Officer, Worldwide Media and Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular, lit the lamp at a press conference to announce the date and venue of the awards.
Speaking on the occasion, Mr. Tarun Rai said, “We are proud of our 60 years association with South Indian Cinema. And in these years the industry here has grown tremendously. From just a handful of films in the initial years we have over 607 films competing to get the, much sought after, Black Lady this year.”
.@dhanushkraja giving media bytes at the 61st Idea Filmfare Awards (South) Press Conference #ideafilmfareawards pic.twitter.com/kmLAzf0uyZ
— Filmfare (@filmfare) June 17, 2014
Extending their association with the popular Filmfare Awards for another glorious year, Mr. Rajat Mukarji said, “In the 6th year of our association, we will once again honour and recognize talent from diverse southern film industry. Idea is a champion brand in AP and Kerala and a strong challenger brand in Karnataka and Tamil Nadu, with 25% of our subscribers coming from these markets. The Idea Filmfare Awards South gives us an unique opportunity to connect with our millions of consumers with innovative marketing and engagement programs.”
