World Environment day celebrated by SoulTree

SoulTree®, India’s leading and only range of certified organic and natural beauty products, celebrates World Environment day by appreciating & supporting the contribution of farmers in helping spread nature’s goodness with honesty & responsibility to consumers worldwide. 2014, which is declared as the International Year of Family Farming by the United Nations (UN) has helped SoulTree® foster the recognition of farmers – the “People behind SoulTree” by running an initiative of Thanking the Farmer. This initiative allows consumers of SoulTree® to thank and spread smiles to the farmers & their families by writing postcards to them.
Vishal Bhandari, Founder – SoulTree® quotes “This Environment Day, choose an organic product because:
1.    Organic products use herbs that are produced in a sustainable manner (without the use of chemicals fertilizers & pesticides)
2.    It’s production does not generate any toxic wastes
3.    Being bio-degradable they don’t cause harm when post-use they enter environment
4.    And above all, it is an opportunity to benefit the farmers & communities and boost their livelihoods.”
SoulTree® works closely with small farmers, especially women farmers & not-for-profits to promote organic farming on a scale to generate sustainable livelihoods from it for them. The rich herbs derived from the pristine Himalayas are then cultivated & processed in-house as per Ayurvedic tradition, ensuring only the finest reach consumers. The SoulTree® promise of genuine goodness is reflected in every aspect of business - be it choosing safe ingredients, supporting sustainable farming practices or going the extra mile to get an International Natural cosmetic certification like the BDIH.