Thursday, March 19, 2015

BCG Partners with #Google Digital Academy

Boston Consulting Group (BCG) and Google Digital Academy have launched a new partnership. Together, the companies will work to drive an industry-wide initiative, the Talent Revolution, to significantly enhance digital marketing skills for leading companies.

As a first step, BCG and Google Digital Academy will run an annual survey of digital-marketing capabilities across industries. The Talent Revolution forms part of Google’s Growth Engine initiative to inspire 1 million Europeans and train them in digital skills by 2016. Digital skills are an essential element of any marketer’s tool kit and the Talent Revolution will help to fill the skills gap in the industry.