Tuesday, March 23, 2010

Megamart joins ‘i-mint’, India’s Largest Customer Rewards Program


i-mint, India’s first and the largest multi-brand consumer rewards program pioneered by Loyalty Solutions & Research Limited (LSRL), has announced a strategic tie up with Megamart, India’s largest value-retail store, that’s opening its doors to welcome i-mint’s members at its 140 outlets across India. This tie up shall increase the benefits for i-mint customers shopping at a Megamart store.

Through this tie up, i-mint members can not only earn rewards points but also redeem their accumulated points for purchases made at Megamart stores. Megamart will now reward 5 points per Rs.1000 to all i-mint’s members across India spanning 140 store locations in over 60 cities from March 2010 onwards. Megamart will also accept i-mint points as an additional payment mode, in case the customer wants to pay using i-mint points.

Sandalwood Actress Sharmila Mandre was present at the occasion.

Commenting on this association, Mr. Vijay Bobba, Founding CEO and Managing Director, LSRL i-mint added that “We are very excited to embark on this valuable partnership with such a pioneering retail value giant. Megamart brings in some of the leading international and national brands under one roof, giving our customers the opportunity to acquire the best deals and reap fabulous rewards, enabling us to bolster our commitment to serving our members better on an all India level. We are confident of taking this partnership to new heights.”

Mr. J. Suresh, CEO Arvind Brands Ltd said that “We look at this as an opportunity to show case our superior quality brand offerings to the ever increasing member base of i-mint. We believe that this association will enable us to increase our customer base and we look forward to rewarding our customers significantly.”

Mr. K E Venkatachalapathy, COO, Arvind Retail Ltd added that “Through this association we would be offering our customers rewards points for their purchases. Additionally, we are excited to present an additional payment mode. Apart from cash / card and vouchers, paying through accumulated i-mint points would truly endorse our consumer promise of “Mega Brands, Mega Savings - Guaranteed”. Megamart extends a warm welcome to all i-mint card holders to its stores.”