
AKK Entertainment Pvt Ltd, a movie and entertainment company of Bangalore based businessman, Mr Ashok Kheny, announced the launch of its debut Bollywood movie PREM KAA GAME at a press conference at the PVR Cinemas in Bangalore.
To be shown in at least 500 cinema theaters across the country from Friday, Mar 26, 2010, Prem Kaa Game, stars the handsome Arbaaz Khan, brother of Bollywood superstar Salman Khan in the lead male role and introduces Bangalore girl, the sultry Madhuri Bhattacharya in the lead female role. The other cast of the movie includes Malaika Arora Khan, Tara Sharma, Johny Lever and Rubi Chakravarty.
Addressing the press conference, producer of the movie Mr Ashok Kheny said, “Prem Kaa Game is the second venture of AKK Entertainment, after the successful launch of Sonu Nigaam’s first Kannada solo album last year.”
"I have always believed in swift decisions & speedy delivery. And I intend to induce the expressway system of making movies at breakneck speed. I think the potential of Showbiz in India at the moment has just begun. We have activated our global offices to contribute all their strengths to work on international collaborations out here. We hope to be in the forefront to represent Indian entertainment worldwide,” said Mr Kheny.
“The Indian entertainment industry has a huge target audience both in India and the overseas markets. AKK Entertainment will make films keeping various target segments in mind. Going forward, we might make films in both Kannada and Hindi simultaneously,” he apprised.
Mr Kheny also said that he plans to develop an entertainment city with 20 studios with an investment of Rs 1,000 crore on a 300 acre land in Sompura, near Bangalore. “There are plans to set up eight studios dedicated for cinema, eight for producing television content, two blue-screens or special effects studio, and two for producing advertisements. The entertainment city will have modern processing labs, animation studio, sound studio, computerized lighting and special effects studio,” he said.
To be shown in at least 500 cinema theaters across the country from Friday, Mar 26, 2010, Prem Kaa Game, stars the handsome Arbaaz Khan, brother of Bollywood superstar Salman Khan in the lead male role and introduces Bangalore girl, the sultry Madhuri Bhattacharya in the lead female role. The other cast of the movie includes Malaika Arora Khan, Tara Sharma, Johny Lever and Rubi Chakravarty.
Addressing the press conference, producer of the movie Mr Ashok Kheny said, “Prem Kaa Game is the second venture of AKK Entertainment, after the successful launch of Sonu Nigaam’s first Kannada solo album last year.”
"I have always believed in swift decisions & speedy delivery. And I intend to induce the expressway system of making movies at breakneck speed. I think the potential of Showbiz in India at the moment has just begun. We have activated our global offices to contribute all their strengths to work on international collaborations out here. We hope to be in the forefront to represent Indian entertainment worldwide,” said Mr Kheny.
“The Indian entertainment industry has a huge target audience both in India and the overseas markets. AKK Entertainment will make films keeping various target segments in mind. Going forward, we might make films in both Kannada and Hindi simultaneously,” he apprised.
Mr Kheny also said that he plans to develop an entertainment city with 20 studios with an investment of Rs 1,000 crore on a 300 acre land in Sompura, near Bangalore. “There are plans to set up eight studios dedicated for cinema, eight for producing television content, two blue-screens or special effects studio, and two for producing advertisements. The entertainment city will have modern processing labs, animation studio, sound studio, computerized lighting and special effects studio,” he said.