Raising the temperature in Bangalore city, Burn, The Coca-Cola Company’s globally successful, premium energy drink brought down international DJ Caroline Banx. The world renowned DJ electrified the nightlife at Clun Zero G on Saturday.
The club has been specially done up to reflect the Burn imagery and iconogtaphy.DJ Caroline Banx enthralled the audience by playing some of her biggest hits in the electronic genre. To further add to the mood of the night, samples of Burn energy drink was given to all the attending clubbers.
More about Burn
Burn is The Coca-Cola Company’s globally successful, premium energy drink with a potent energy formula that ignites and intensifies experiences. The potency of Burn is further accentuated by its unique flame iconography; best explained by its tagline, Can you take the heat? It has a strong presence in countries like Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, US, Australia, South Africa etc. Burn was first introduced in Europe in the 90’s. Over the years its presence has expanded to over 76 countries.
Since its launch in India in December, 2009, Burn has endeavored to leverage experiential sampling and community based marketing approach. To further extend the brand experience, Burn has associated with unique platforms in the field of fashion and music. Its launch in India is a testament of the evolution of the ready to drink packaged beverage industry in the country. Burn has been made available in a premium 250 ml slim can priced at Rs.75. As part of a phased roll-out, Burn is currently available in select premium channels and outlets in Mumbai, Delhi & NCR and Bangalore.
Past innovations
Burn Vehicle
Burn is also the inspiration for ace automobile designer Dilip Chabbria who designed a vehicle in sync with the brand attributes of Burn i.e. masculinity, potency, energy and primal characteristics. The styling of the Burn vehicle confirms the brand imagery and association that is targeted at socially active and adventurous young adults who are always at an all-time high in their life.
Burn Curate
Burn launched ‘Burn Curate’ unique initiative to nurture creativity from its nascence. The initiative served as a platform for Mumbai and Delhi’s young, fresh and exciting fashion talent who were invited to create a limited edition design inspired by the Burn Can. To establish itself as a dynamic brand within the fashion community, Burn Curate was rolled out in the most sought after design colleges of Mumbai and Delhi to promote emerging talent in the fashion industry.
Starting February, 2010, the participating teams from each college were invited to create and submit paper design entries that are Burn-Can inspired creations. The winning designs by NIFT Mumbai and NIFT Delhi were displayed at the Lakme India Fashion Week and Wills India Lifestyle Fashion week respectively. The winning teams were also awarded cash prize worth Rs.50,000/- An eminent jury consisting of ace automobile designer Dilip Chhabria, Fashion designer Abhishek Gupta, and Avinash Pant- Director Coca-Cola India adjudged the winning designs
The club has been specially done up to reflect the Burn imagery and iconogtaphy.DJ Caroline Banx enthralled the audience by playing some of her biggest hits in the electronic genre. To further add to the mood of the night, samples of Burn energy drink was given to all the attending clubbers.
More about Burn
Burn is The Coca-Cola Company’s globally successful, premium energy drink with a potent energy formula that ignites and intensifies experiences. The potency of Burn is further accentuated by its unique flame iconography; best explained by its tagline, Can you take the heat? It has a strong presence in countries like Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, US, Australia, South Africa etc. Burn was first introduced in Europe in the 90’s. Over the years its presence has expanded to over 76 countries.
Since its launch in India in December, 2009, Burn has endeavored to leverage experiential sampling and community based marketing approach. To further extend the brand experience, Burn has associated with unique platforms in the field of fashion and music. Its launch in India is a testament of the evolution of the ready to drink packaged beverage industry in the country. Burn has been made available in a premium 250 ml slim can priced at Rs.75. As part of a phased roll-out, Burn is currently available in select premium channels and outlets in Mumbai, Delhi & NCR and Bangalore.
Past innovations
Burn Vehicle
Burn is also the inspiration for ace automobile designer Dilip Chabbria who designed a vehicle in sync with the brand attributes of Burn i.e. masculinity, potency, energy and primal characteristics. The styling of the Burn vehicle confirms the brand imagery and association that is targeted at socially active and adventurous young adults who are always at an all-time high in their life.
Burn Curate
Burn launched ‘Burn Curate’ unique initiative to nurture creativity from its nascence. The initiative served as a platform for Mumbai and Delhi’s young, fresh and exciting fashion talent who were invited to create a limited edition design inspired by the Burn Can. To establish itself as a dynamic brand within the fashion community, Burn Curate was rolled out in the most sought after design colleges of Mumbai and Delhi to promote emerging talent in the fashion industry.
Starting February, 2010, the participating teams from each college were invited to create and submit paper design entries that are Burn-Can inspired creations. The winning designs by NIFT Mumbai and NIFT Delhi were displayed at the Lakme India Fashion Week and Wills India Lifestyle Fashion week respectively. The winning teams were also awarded cash prize worth Rs.50,000/- An eminent jury consisting of ace automobile designer Dilip Chhabria, Fashion designer Abhishek Gupta, and Avinash Pant- Director Coca-Cola India adjudged the winning designs
