Wednesday, February 16, 2011

Rani Mukherjee Launches Women’s Cricket World Special Edition - Authored by Anjum Chopra

Bollywood diva Rani Mukherjee launched the special edition of coffee table book on the history of women’s cricket – Women’s Cricket World in the city. Also inaugurated was the first ever premier website dedicated to International Women Cricket – http://www.womenscricketworld.com/


About Women’s Cricket World

Authored by legendary women cricketer – Ms. Anjum Chopra and women’s cricket film maker - Sunil Yash Kalra, the book relives behind-the-scenes tour of the origins of the game. The book has over 200 photographs from a collection of over 10,000 pictures of women’s cricket collected over the years by the authors.


The book has eight chapters and the introduction of the book is written by the ICC President – Mr. Sharad Pawar. According to Anjum Chopra, the veteran of six world cups for India & Sunil Yash Kalra, “Our book is entertaining, educative and lucidly written, the secret of this lavishly illustrated reference book lies in the fact that it took us almost six years to finish this and we are happy to contribute towards the growth of the game”.



Rising trend of coffee table books in India



Coffee table books as a concept are really catching up in India. They are basically hardcover but portable books which come in variety of options and are aimed at anyone who might pick the book up for a read. Nowadays there is a significant increase in people even getting their wedding albums, pictures printed in the same format.



The books-on-demand market is expected to grow exponentially, chiefly due to the increasing demand for small-volume, rare and self-published books. Keeping in line with trend, HP is embarking on a new level of high-end photo& coffee table book production with HP Indigo that enables high-definition digital printing and an evolution in the book print ecosystem where personalized short-run prints can be delivered on-demand, linked to a customized web-to-print workflow.



According to Mr. Puneet Chadha, Director – Graphics Solutions Business, HP Imaging & Printing Group “Digital printing not only helps in avoiding wastage of paper that results from printing large volumes of books that are not yet bought by readers, but also ensures that power and energy are not wasted by publishing machines in printing excess number of pages. He further added that, “This book marks an evolution in the book-print eco-system offering digital ‘On-Demand’ printing and our collaboration for this historic coffee table book on women’s cricket is a natural next step in HP’s strategy to move higher volumes of printing from analog to digital. We at HP are looking forward to more such associations where in people can use our technological expertise to reflect their vision in the form of coffee table books.”


‘Women’s Cricket World’ coffee table book endorses the concept of ‘Books on Demand’ at a rise Indian publishing space. The book has been entirely printed on HP’s Indigo digital press which offers great value, speed, quality and convenience with its ability to print in small runs.

Speaking on the occasion Rani Mukherjee said, “I am a sports enthuse & an ardent cricket fan. I am happy to learn that Women’s Cricket World has emerged from India, the heart of cricket in the world, it is the best sports literally gift to other cricket crazy nations. I hope this benchmark project motivates more girls to take up cricket and expand this wonderful sport.”


Talking about the launch, Sunil Kalra said, “Womens Cricket World is the result of six years of hard work. I am happy that Rani has kindly consented to release the same. She has always supported the cause of women in sports particularly cricket.”