With the sponsorship now entering into a second year, Korean Air is committed to advertising around the ‘CNNGo’ TV program which is extending from a 15-minute to a 30-minute show starting in May with Hanoi and June with Beijing. The airline’s brand will also be visible when highlights from the show airs within CNN’s other TV programs.
Korean Air’s sponsorship also extends beyond TV to CNN’s online properties. Banner ads will appear on CNNGo’s TV show page at www.cnngo.com/tv in addition to a new city section of CNNGo.com at www.CNNGo.com/Seoul for Seoul.
The sponsorship comprises a TV and online campaign designed to raise awareness of the global carrier’s brand credentials for “Excellence in Flight”. Starting May 11th, the advertisements will play out in front of CNN’s over 275-million-household audience worldwide across Asia Pacific, South Asia, Europe, the Middle East, Latin America, and North America. There will also be Korean Air banner rotations and CNNGo co-branded banners running across CNN digital properties.
In June, the sponsorship rolls out further to CNNGo’s mobile properties (m.cnngo.com), including banner placements across the CNN App for iPad.
“This renewal reaffirms CNN’s success and leading position to bring strong brand visibility for Korean Air,” said William Hsu, Vice President of News Advertising Sales, CNN Asia-Pacific. “We are thrilled that the tie-up around CNNGo has extended across CNN’s diverse multi-media platforms ensuring the two brands reach an ever-growing group of consumers and travellers around the world.”
Korean Air’s Managing Vice President of Corporate Communications, Emily Cho, said: “'Korean Air is delighted to renew our sponsorship of CNNGo. The high-quality content that this program provides to viewers worldwide fits in perfectly with our brand and our dedication to incomparable service for our customers.”
About CNNGo TV
CNNGo is a monthly 30-minute show featuring a unique take on global destinations, bringing views from genuine insiders on what gives dynamic cities around the world their distinctive buzz. Taking its lead from the digital CNNGo.com, whether you’re a local, a business or leisure visitor, or even just a cultural voyeur, CNNGo delivers the best of each city by those who know it best. More information on the show, extended interviews and additional interactive content is available at www.cnngo.com/tv.
About CNNGo.com
CNNGo.com is the ultimate insider guide to the top travel, entertainment and lifestyle experiences in Asia Pacific. Focusing on Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, Tokyo, Sydney - CNNGo compiles the best each city has to offer through its vast network of local professional writers and photographers across the region. Visit CNNGo.com or follow us on Twitter @CNNGo or via facebook.com/cnngo.asia to experience a new world outside your door
About CNN
CNN is the world's leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 275 million households and hotel rooms in over 200 countries and territories worldwide, including over 37 million across the Asia Pacific region and online at www.cnn.com/international.
About Korean Air
Korean Air, with a fleet of 134 aircraft, is one of the world's top 20 airlines, and operates almost 400 flights per day to 112 cities in 39 countries. It is a founding member of the Sky Team alliance, together with its 13 members, which offers its 395 million annual passengers a worldwide system of more than 13,000 daily flights covering 898 destinations in 169 countries.
In 2010, Business Traveler named Korean Air the best Asian airline for the fourth consecutive year and best transpacific business class for the fifth straight year, while Global Traveler awarded the airline with best business class seat design and best airport staff/gate agent. The carrier won the 2010 global travel catering distinction award by Pax International magazine while World Traveler magazine rated it as having the world’s best inflight service. Travel & Leisure magazine readers say it is one of the world’s top 10 international airlines and readers of Conde Nast Traveler magazine voted Korean Air one of the world’s top ten global airlines.
More on Korean Air's programs, routes, frequency and partners is available at http://www.koreanair.com/
