Mercedes-Benz flags-off “Star Drive” in Bangalore

Driven by the overwhelming response received for “The Star Drive” during the first phase conducted last year, Mercedes-Benz India flagged of the second phase of its signature driving experience program here at the E-Zone Club on Ring Road in Bangalore. This special extravaganza is specially conceptualized by Mercedes-Benz to highlight its unparallel safety features, and engineering technology and offers prospects and customers an opportunity to understand handling of critical road situations in a safe and controlled environment.


This unique drive experience put to test the power and performance of the participants and the Mercedes-Benz cars encompassing the ML-Class, GL-Class, C-Class and E-Class. New additions to this line up were some of the power packed AMGs: SL 63 AMG, C 63 AMG & the latest introduction: the iconic G 55 AMG. Through the simulations, the dynamics of the vehicle namely safety, agility and performance in off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of key safety technologies like Pro-Engineering Package, AIRMATIC, etc. during the driving experience program.


Also on display was the global heartthrob that was introduced in India recently: the SLS AMG. The shining red SLS with its signature gullwing doors won hearts of the participants & media alike.



Mercedes-Benz has always been a pioneer in introducing new technologies globally as well as in India. One of the overriding principles driving the brand’s innovation and technology has been Customer safety. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from Integral occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.


Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “Mercedes-Benz Star Drive Experience is aimed to give our customer and participants an one of its kind opportunity to personally experience the unmatched safety technology of our cars besides offering them an opportunity to further hone their driving skills. The Star Drive combines essential elements of driving experience with simulation of critical road situations; combines the Mercedes-Benz spirit of innovation with a genuine spirit of fun”.


Mr. Raymond Wong, CEO, ExxonMobil Lubricants Private Limited, India, the presenting partner, said: “Mobil 1 is the oil of choice of more than 55 car manufacturers including Mercedes-Benz. Mobil 1 is formulated for high performance engines, and is chosen by AMG specifically to enhance engine life, provide superior protection against harmful deposits, contribute to cleaner running engines and dramatically reduce friction as compared to conventional engine oils.”