“AirCodez will change the way brands communicate with people”, said Jay Sheth, President and CEO, Air2Web India Pvt. Ltd.. “The possibilities for a brand to what it can offer its customers are immense. The regular barcodes that we see on products today can support only about 14 to 17 characters of information. 2D barcodes have the ability to embed up to 7000+ characters which allows the marketer to give instant access to information, websites, videos, reviews.2D barcodes are widely used in Japan today and are gaining momentum in Europe and USA, and I am confident by end of 2011 a number of brands will join the QR bandwagon in India as well.”
Air2Web can help clients encode different types of actions like sending an SMS, initiating a voice call, opt-in to a campaign, push a mobile Coupon, lead to a web page, initiating a video etc. into 2D barcodes that than be scanned and decoded by using a camera capable mobile phone. AirCodez generated can be :
- Displayed on Billboards, wall papers or movie posters
- Printed on magazines, news papers or brochures
- Printed on product packages
QR is a brand new way to engage with customers either in-store or through the website. AirCodez enables enterprises and professionals to generate a unique QR code and embed them into the website or print them on print advertisements, in-store display and scanning. Consumers can download the QR reader on their mobile from Air2Web’s site.
Air2Web’s AirCodez will be uniquely positioned in the Indian market as the content embedded in the code can be interpreted by all the standard 2D QR readers currently available in the market. AirCodez’s also offers
brands the flexibility to change the information they want to provide to their consumers without changing the code. In effect, if a particular brand has created a unique AirCodez, they can use the same code for multiple campaigns as they will only be required to change the information at the backend. This USP positions AirCodez ahead of other QR codes available globally as they allow the brands to store only particular information. And if new information needs to be communicated to the consumers a different code will have to be generated. Such process is time consuming and may turn out to be an expensive proposition by the brands.
“AirCodez will empower the brands to engage with the customers at a personal level, and capture their interest– a major building block towards developing a one-to-one relationship with the consumer” added Sheth.
How to use AirCodez?
AirCodez is a simple, easy-to use application. The consumer first needs to download a AirCodez reader on their phone. The reader can be easily downloaded from http://aircodez.co.in/app, free of cost. The user then needs to place the camera of the phone in front of the QR Code – the QR code should be in the centre of the camera - click and voila! The user can have all the required information on his mobile screen instantly.
AirCodez Pricing and Availability:
AirCodez Reader is available on - J2ME, Symbian, Blackberry, it will soon be available on Android, iPhone and Windows mobile platforms. To download the reader, consumers can simply SMS ‘ACZ’ to 56161or browse to http://aircodez.com/app from their mobile. AirCodez Reader is free to download and the pricing of AirCodez will be based as per the campaign.
About Air2Web India
For over 10 years, Air2Web has delivered billions of mobile messages to subscribers throughout the world. Many of the largest and most successful corporations have improved customer service, reduced costs, and increased revenue using Air2Web’s suite of products. In addition, Air2Web provides an unmatched level of personal service through our best-in-class client services and technical support teams. A mobile solution from Air2Web will drive loyalty, brand equity and revenue. Visit our website at www.air2web.co.in.
