Amar Babu, Managing Director, Lenovo India, said “With PC penetration still in single digits in most parts of India, there is a huge opportunity for us to drive industry growth in India’s hinterland. We expect a significant increase in PC purchases from consumers in tier 3-5 cities/towns and are focusing on retail penetration as a key growth driver. This 400th LES Lite is a significant milestone in our ambitious retail expansion, which is in sync with our overall retail strategy to have 1000 Lenovo exclusive outlets across India by March 2012.”LES Lites are a smaller version of Lenovo Exclusive Stores (LES), typically around 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience.
LES Lites promise a quality retail experience to consumers, where customers can get a touch and feel of Lenovo’s wide range of consumer products under one roof. The new LES Lite will showcase the entire range of Lenovo’s consumer products - Notebooks, Netbooks, Desktops and All-in-Ones - to address the dynamic computing needs of consumers. New consumer products available in the store include the Lenovo IdeaPad Z570, and G470/570, the premium multimedia Notebooks - which offer super entertainment features at an affordable price; the stunningly beautiful all-in-one Lenovo IdeaCenter A700 and the perfect desktop replacer Lenovo C200. The store will also house the Lenovo ThinkPad SL series suitable for small businesses and the ThinkPad Edge custom-built for the SMB segment.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US21 billion personal technology company serving customers in more than 160 countries, and the world’s fourth-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com
