According to the latest data from independent global website traffic monitoring firm comScore, Policybazaar.com has been rated as the most-visited website in the Insurance and Insurance Aggregation space in India in May 2011.
Comparing the stats to those of 6 months ago, the comScore figures show that Policybazaar.com has grown its unique audience by a staggering 102%, double to that of insurance biggie like,ICICILombard.com (45%) and LICIndia.in (-33%) which lost a share of its visitors.
Private insurance companies have not been able to displace LIC in insurance sales but more customers have visited policybazzar.com versus any other insurance company website including LIC and used the powerful online insurance comparison tools before they buy insurance. Policybazaar.com today commands a market share of 22% of Online Traffic in the Insurance and Insurance Aggregation space and has continued to take share from its rivals and other insurance biggies. The latest comScore figures show that Policybazaar.com had a unique audience of 7,89,000 users in the month of May 2011 compared to 7, 31, 000 for LIC India and 1, 78, 000 for ICICI Lombard.
Yashish Dahiya, Co-Founder & CEO of Policybazaar.com said: “The figures show that the rising interest of today’s consumer to come online and choose and compare the best possible insurance offering available for him. Of course, the fact that Policybazaar.com is growing faster than anyone else is great news for us and we are delighted to see our growth continue so strongly. The size of our audience and our growing market share clearly shows that the Insurance today has moved from a low involvement product to a high involvement product, wherein the consumer wants to make a more informed decision before concluding a sale.”
Akshay Mehrotra, Chief Marketing Officer of Policybazaar.com added, “We have not only shown growth in number of traffic but also in the trust factor of our consumers. What is more important is insurance companies get more traffic because of existing customers coming to pay renew and find out details about their product. While policybazaar.com only get customers looking to compare and buy insurance. This increase in traffic clearly showcases we Indians are ready to go online and get the best deal when it comes to online.”
Trends Chart:
Total Unique Visitors (000)
About Policybazaar.com Policybazaar.com is the largest online insurance aggregator in India and is an InfoEdge (Naukri.com) & Intel Capital investee company. Policybazaar began its operations in 2008 and is the key force in establishing online Insurance aggregation model in India. Policbazaar.com specializes in making comparative analysis of the insurance products of various insurance policies based on price, quality and key features. It empowers customers with comparative, accurate and up-to-date information on Insurance products combined with prompt, solution driven customer service
Comparing the stats to those of 6 months ago, the comScore figures show that Policybazaar.com has grown its unique audience by a staggering 102%, double to that of insurance biggie like,ICICILombard.com (45%) and LICIndia.in (-33%) which lost a share of its visitors.
Private insurance companies have not been able to displace LIC in insurance sales but more customers have visited policybazzar.com versus any other insurance company website including LIC and used the powerful online insurance comparison tools before they buy insurance. Policybazaar.com today commands a market share of 22% of Online Traffic in the Insurance and Insurance Aggregation space and has continued to take share from its rivals and other insurance biggies. The latest comScore figures show that Policybazaar.com had a unique audience of 7,89,000 users in the month of May 2011 compared to 7, 31, 000 for LIC India and 1, 78, 000 for ICICI Lombard.
Yashish Dahiya, Co-Founder & CEO of Policybazaar.com said: “The figures show that the rising interest of today’s consumer to come online and choose and compare the best possible insurance offering available for him. Of course, the fact that Policybazaar.com is growing faster than anyone else is great news for us and we are delighted to see our growth continue so strongly. The size of our audience and our growing market share clearly shows that the Insurance today has moved from a low involvement product to a high involvement product, wherein the consumer wants to make a more informed decision before concluding a sale.”
Akshay Mehrotra, Chief Marketing Officer of Policybazaar.com added, “We have not only shown growth in number of traffic but also in the trust factor of our consumers. What is more important is insurance companies get more traffic because of existing customers coming to pay renew and find out details about their product. While policybazaar.com only get customers looking to compare and buy insurance. This increase in traffic clearly showcases we Indians are ready to go online and get the best deal when it comes to online.”
Trends Chart:
Total Unique Visitors (000)
About Policybazaar.com Policybazaar.com is the largest online insurance aggregator in India and is an InfoEdge (Naukri.com) & Intel Capital investee company. Policybazaar began its operations in 2008 and is the key force in establishing online Insurance aggregation model in India. Policbazaar.com specializes in making comparative analysis of the insurance products of various insurance policies based on price, quality and key features. It empowers customers with comparative, accurate and up-to-date information on Insurance products combined with prompt, solution driven customer service
