Next time you set out for a game of golf, make a
style statement with Callaway’s exclusive range of apparels and accessories.
Callaway Golf India today unveiled its new
collection at a fashion show, “Callaway Showcase”, organised in association
with The Leela Palace, Bangalore and American Express Bank. Jeev Milkha, the highest ranking Indian golfer and Callaway’s
brand ambassador, and Aanchal Kumar, the stunning model of Big Boss 4, fame,
who has also done cameo roles in Bollywood hits like Bluffmaster and Fashion,
were the show stoppers.
Vivek Mehta, Country Head,
Callaway Golf India,
said: “Callaway’s key objective is to ensure that players give their best shot.
Our fashion line has both classic and contemporary styles to suit every
individual’s taste and sensibility. We are driven to provide a complete
lifestyle to golfers.”
The new collection, X SERIES and SPORT, has been
designed by acclaimed American brand ‘Perry Ellis’, which is known for its
aesthetic innovations in the fashion space. Keeping true to its reputation of
doing something different, Perry Ellis has used technologically-infused fabrics
for the trendy and classy XSERIES collection. The fabric has an inbuilt
protection system that shields the wearer from extreme weather conditions like
heat, rain and cold. The SPORT line has been made of soft and stretchable
cotton that gives golfers the much-wanted comfort, without compromising on
style and fit.
If the apparels leave you gasping for breath,
Callaway accessories will enchant you. The eyewear collection is a must have because
of its looks and technological superiority. Golfers will not have to squint in
the sun as the Transitions SOLFX sun lenses are photo-chromatic, which
automatically adapts to the light, thus offering clear and unobstructed vision
of the field.
The NEOX® Transitions® SOLFX™ sun lenses also
solve the problems of distortion in both colour and size of objects and
decreased depth of field by using a technology that is specifically designed
for golfing accessories.
Applauding the collection, Aanchal Kumar said: “I am privileged to be a part of this show.
Callaway has been known for contemporary apparels that enable golfers to give
their best performance. This collection is relaxed and unpretentious, yet
sophisticated and timeless. I am proud of this esteemed association.”
So, what are you waiting for? Take a comfortable,
but trendy stroke the next time you play!
About
Callaway Golf
Through an
unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products and services designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and sells golf
apparel, footwear and accessories, under the Callaway Golf®, Odyssey®,
Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For
more information please visit www.callawaygolf.com or shop.callawaygolf.com.
For further
information, please visit the company website:
www.callawaygolf.com / callawaygolfindia.com
