Mathew Xavier, Sr. Vice President - Marketing, United Spirits Limited said, “ McDowell’s No 1 is the first choice when friends decide to have a good time. The brand has continued to foster the spirit of friendship through popular platforms of Bollywood music and cricket. From Bryan Adams Live to the more recent Shankar, Ehsaan and Loy concert; from the memorable Adam Gilchrist’s commercial at a restaurant prompted by his team mates to the trademarked Friendzy events during IPL and Champions League, McDowell’s No 1 has won the hearts of those who believe that Dosti is the No 1 spirit. Dosti Concert is a tribute to the two successful friends, Vishal Dadlani and Shekhar Ravjiani, who have continued to bring out the best in music in Hindi cinema.”
McDowell’s No 1 is the largest FMCG brand by retail value, also rated among the top four fastest growing brands in the world by Impact, an independent international magazine. The McDowell’s No1 Dosti Concert with Vishal and Shekhar is spread over 13 cities in India including Mumbai, Delhi, Kolkata, Hyderabad, Patna, Guwahati, Lucknow, Bangalore, Pune, Panchkula, Indore, Nagpur, Ludhiana, with some of these cities witnessing the duo live in action for the very first time.
Speaking on the occasion, Vishal and Shekhar, said, “Music connects people especially when it reminds you of your friends or the great moments that you and your friends have spent together. It is this spirit that we want to re-create through the Dosti Concert. It’s a great opportunity for friends to come, watch us live and relive the magical Dosti moments. You will see a lot more Dosti music coming from our stable as we go forward – the Dosti Anthem is the first on the anvil. We will be talking to young directors in Bollywood to present our first signature song to celebrate the spirit of friendship.”
Vishal and Shekhar shot into fame with their differentiated music for Pyar Mein Kabhi Kabhi and Jhankaar Beats, for which they also won the RD Burman award. Novelty and youth connect drives them to be experimentative and compose a unique combination of lyrics, style and music for every new film in which they direct the music. Music in Buddha Hoga Tera Baap, Anjaana Anjaani, I Hate Luv Storys, Salaam Namaste, to name a few, is iconic in its own right and further scripts Vishal and Shekhar’s friendship success.
About McDowell’s No 1:
McDowell’s No 1 is largest brand by volume from the United Spirits portfolio, selling over 35 million cases in 2010-2011 for its whisky, rum and brandy franchise. It is rated as the largest FMCG brand by PASH Beverage Research ( 2009) by retail value in India. McDowell’s No 1 is the winner of several international awards for its world class blend, packaging and innovations in the alco bev industry.
About United Spirits Limited:
United Spirits Limited (USL) is the largest alco bev company in the world by volume and the USD 1.9 billion spirits arm of the UB Group. USL was earlier McDowell and Company Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 21 are millionaire brands and has 84 manufacturing and bottling units at locations across the country.
USL represents the merged entities of erstwhile McDowell & Co. Limited, Phipson Distillery Limited, United Spirits Limited, Herbertsons Limited, Triumph Distillers and Vintners Private Limited, Baramati Grape Industries Limited, United Distillers India Limited, McDowell International Brands Limited and Shaw Wallace Distilleries Limited and Shaw Wallace & Co. Limited.
