Announcing this exciting initiative, Soren Lauridsen, Managing Director, Carlsberg India said, “True to our commitment of providing the best possible experience to Indian consumers, this association with UEFA EURO 2012™ represents another milestone to cement the relationship. We are extremely pleased and proud to be able to bring the Trophy to India for the first time and add to this nation's growing enthusiasm for football. Over the next few months, we will be implementing some exciting campaigns which will create further excitement about football and EURO 2012, at the same time allowing consumers and fans to connect with the Carlsberg brand.”
Carlsberg India has kicked off a ‘Vote to get the Trophy to your city’ campaign, encouraging fans to vote for their city in order that it has a chance to qualify and host the Trophy. Three cities out of Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Goa, Kochi and Pune will get a chance to host this coveted Trophy. Fans will battle it out by simply liking the page and voting for their cities. The cities with the maximum votes will host the Trophy. Each fan can track the status of their city through The ‘Glass-o-Meter’ tracker on the vote to get the Trophy to your city page. To make sure your city hosts the UEFA EURO 2012™ Trophy, log on to www.facebook.com/Carlsberg and cast your vote now.
About Carlsberg India
Carlsberg India Pvt Ltd (CIPL) commenced operations in 2007 with the beginning of production in Paonta Sahib brewery in Himachal Pradesh. It now has five breweries, located in Paonta Sahib, Alwar, Aurangabad, Kolkata and Hyderabad. The product portfolio of the company includes its flagship brand Carlsberg and Carlsberg Elephant, Tuborg, Tuborg Strong and Palone 8. As a member of the Carlsberg Group, CIPL offers beer for every occasion and for every palate and lifestyle. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. Its commitment to the Indian market was further reinforced when it opened its Hyderabad brewery in December 2010. CIPL believes in serving the best in quality and service.
To know more about Carlsberg India, log on to www.carlsbergindia.com
About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the six biggest brands in Europe. More than 43,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2010, the Carlsberg Group sold more than 135 hectolitres of beer, which is about 40 billion bottles of beer annually.
Carlsberg’s long-standing involvement with football
Carlsberg is one of the longest standing sponsors of the European Football Championships, having first started in 1988, and is Official Partner to UEFA EURO 2012™. The brand has a long heritage of supporting football through major international sponsorships of national teams and international tournaments. Starting in the 1970’s, Carlsberg was the first commercial sponsor of the Danish national team and national league. The Denmark sponsorship continues today, along with partnerships with the national teams of England, Ireland and Serbia. In club football, Carlsberg has wide ranging partnerships throughout Europe and beyond, including a long-running association with Liverpool FC, a recently announced deal with Arsenal, plus Tottenham Hotspur (England), FC Copenhagen, OB-Odense (Denmark), Hamburg SV, Hertha Berlin, FC St. Pauli (Germany), FC Porto (Portugal) and many more.
Find out more at www.carlsberg.com, www.facebook.com/Carlsberg, www.carlsberggroup.com
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