Hero MotoCorp (HMCL), the world’s
largest two-wheeler manufacturer, today established an industry landmark,
reporting its highest-ever sales for a calendar year – the first full year
since embarking on its new journey.
The company sold record 6,117,599
units of two-wheelers in the period January-December 2011, a growth of 19.2%
over the calendar year of 2010 when it had sold 5,134,549 two-wheelers.
Hero MotoCorp sold 540,276 units
in the month of December 2011, a growth of 7.8 per cent over the corresponding
month of the previous year when the company had sold 501,111 units.
The Q3 of FY’12 (October –
December’11) also reported the most successful quarter for Hero MotoCorp with
sales of 15,89,276 units, up by 11.3% over the corresponding quarter in FY’11,
when the company had sold 14,28,030 units.
The cumulative sales of Hero MotoCorp in the period April-December 2011, has now risen to 46,63,168 units, a 18.1% growth over the corresponding period last year (April-December’10)
when the company had sold 39,47,713 units.
Commenting on the performance, Mr. Anil Dua, Senior Vice President (Marketing and Sales) Hero MotoCorp
Ltd said, “The year 2011 has been extremely positive and eventful for the
company. We donned a new brand identity this year and introduced the country’s
first on-road, off-road bike Impulse, our first model to be launched under the
new Hero brand name. Throughout the year, our sales performance has made
consistent progress. We reached new milestones early this year with record
sales and managed to keep it in excess of half a million units per month. Going
forward, we intend to further consolidate our leadership position with new
launches combined with focused communication and network expansion.”
Year
2011 was most significant for Hero MotoCorp as it took a big leap by launching
its new global and independent brand identity. ‘Hum Mein Hai Hero’, the re-branding campaign was an instant
success, gained immense popularity and established Hero MotoCorp Ltd. as a
strong entity.
On the new product front, this year saw an impressive
addition to an already strong product portfolio of the company. Earlier this
year, Hero MotoCorp launched refreshed models of Glamour
and Glamour FI to further strengthen leadership in the deluxe segment. The
company also introduced the refreshed version of Karizma ZMR. The festive
season witnessed launch of Impulse, thereby launching an entirely new
segment in the Indian two-wheeler market.
During the year, Hero MotoCorp further reinforced
its long-term association with sporting events, through its role as a global
partner of the ICC World Cup 2011 and lead Team Sponsor for the Mumbai Indians
(MI), the most followed franchisee of the Indian Premier League (IPL). The
company also hosted the annual Hero Indian Open Golf and Hero Women’s Indian
Open.
In yet another vindication of the popularity of the
brand among customers, Hero MotoCorp received several awards for its first Hero
branded on-and-off road bike, the Impulse. Apart from clinching the ‘Best
Motorcycle up to 150 cc category” by NDTV Car & Bike Awards 2012, the
trans-roader also won 2011 ET Zigwheels Bike of the Year award.
Hero MotoCorp was also yet again
ranked No 1 brand in the Auto (two-wheelers) category in the Brand Equity “Most Trusted Brand” 2011 survey.
Hero MotoCorp also received
accolades for its highly-innovative rebranding initiative. This initiative won
the CNBC Awaaz-Storyboard special commendation for “Effective rebranding of a
new corporate entity” at the CNBC Awaaz Consumer Awards 2011. The company also
won the “Most Recommended Two-Wheeler Brand of the Year” award at the same
awards.
Sourced From: Corporate Voice |Weber Shandwick
