MyGrahak.com, the first and largest online retailing platform in India selling
food, grocery and household items, wins the PRSI National Award for ‘Social Media for
PR & Branding’. Public Relations Society of India (PRSI) National Awards
are acclaimed as one of the most premier and prestigious recognitions of
outstanding work and contributions in the field of Public Relations and
Communications. The award was presented during the 33rd National PR
Conference held at Nagpur in Maharashtra from
23-25 December, 2011. The distinguished members of the conference included Mr.
Shivajirao Moghe, Mahrashatra State Cabinet Minister for Social Justice, Mr.
Richard Linning, President, International Public Relation Association (IPRA),
Mr. D C Garg, CMD, Western Coalfield Limited, Nagpur and Mr Anuj Dayal, Head(CC), Delhi
Metro. Other award winners can be
found at the official link - http://www.prsi.co.in/
Mr. Philip Abraham, General Manager
(Marketing Communications), MyGrahak Shopping Online Limited, said, “The award
comes at a time when we are completing the eventful 1st year of our
start-up, MyGrahak. PRSI National award recognises our effort in social media to
generate awareness about MyGrahak and build relations with our stakeholders.
Most of our 8500 registered families came to know about us through social media.
We actively engage our existing customers,prospects and friends of fans over
Facebook and twitter and we extensively use sites offering deals and coupons to
build our customers. We reflect the year gone by and thank our stakeholders for
this recognition.”
MyGrahak.com is opening a new entire
category for e-commerce in India. E-retailing of food and
groceries in India has not been attempted by
anybody and thus MyGrahak is a pioneer here providing convenience and comfort
for ‘Time Poor and Money Rich’ customers. MyGrahak, currently, has 8,500
registered families using the portal to buy from a range of 10,000 SKUs (Stock
Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak
Shopping online Limited plans for a turnover of Rs. 1,000 crore by 2015. The
portal is now open for public only in Delhi & National Capital Region [NCR].
Key
figures of MyGrahak,
·
5000 transactions per month growing at over 30% month on
month
·
Average bill size – Rs. 1,100
·
Loyalty rate – repeat purchases have increased to 50% from 30% in
last 2 months
·
7000 sq. ft. warehouse managed by company in Delhi
·
8,500 registered families
·
10,000
SKUs (Stock Keeping Units) – target of 35,000 SKUs
·
Delivery vehicles fitted with
GPS
Sourced From: Mediacom PR
