The brain behind The 2012 Airtel Indian Grand Prix trophy, ace trophy designer Michael Foley, said "Designing the trophy for 2012 Airtel Indian Grand Prix was an exciting challenge as Formula one is an interesting combination of sports, technology, glamour, entertainment and youth. Airtel wanted the trophy for Airtel Indian Grand Prix to reflect each of these elements. The trophy personifies the energy of 2012 F1 Airtel Indian Grand Prix and showcases the best of technology, design and glamour, resonating Formula One’s legacy and is truly in tandem with Airtel’s brand message”
The idea behind selecting this design was to ensure that it symbolizes the spirit of F1 fandom in India. The 2012 Formula 1 Airtel Indian Grand Prix trophy makes use of new-age materials like aircraft-grade aluminium as well as relying on traditional ornamentation. Mirror-finished internal surfaces and a matte-and-stainless steel outer finish with red enamel markings make it appealing while the Ashoka Chakra is subtly embedded as the base foundation. It’s an aesthetic interpretation of contemporary trophy with a touch of Indian tradition.
The design uses a 'victory procession' inscription from old Indian architecture – stylized with a red enamel filled engraving that envelopes the 2012 F1 Airtel Indian Grand Prix trophy – thus creating a strong visual connect with India. The 'mystique' of internal reflections also brings up a play of colors of the Indian flag.
