As Brand Ambassador of the Blenders Pride Fashion Tour, Priyanka also features in a multimedia campaign for the 8th Edition of BPFT. Shot stylishly in black & white by ace lensman Bharat Sikka, the campaign captures the edgy, fashionable, rockstar looked of this mauti-faceted star and has been widely received since its launch. With an amplified media campaign, the Blenders Pride Fashion Tour has set the pace in the Indian fashion calendar once again.
“I am really looking forward to the club crawl and to turning DJ for the night! I’m overwhelmed by the response to my debut single ‘In My City’ and I’m delighted to be able to share it in person.”, said Priyanka Chopra about her music debut. “As always, I am excited to be joining the Blenders Pride Fashion Tour for another unique experience. I would also like to thank the whole BPFT team for being so supportive of my musical debut! Together we’ve have a super fun evening planned… so… Bangalore, get ready!”
On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Bikram Basu, VP-Marketing, Pernod Ricard India said, “The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally. I would also like to congratulate Priyanka on the incredible single launch.” He further added “Blenders Pride Fashion Tour, in its 8th edition, is a benchmark in the Indian fashion calendar. It extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession.”
“The phenomenal success of Priyanka's debut international single "In My City" ft. Will.i.am has announced the fact that 'Priyanka - the Singer has arrived! The single has paved the path for her debut international album slated for early next year. We’re looking forward to the release of the official video for "In My City" which is expected early-nov, re-igniting the fever all over again! And it's absolutely great to have Pernod Ricard on board with us to support Priyanka's music debut through the BPFT. The club crawl promises to be loads of fun and is Priyanka's way of thanking everyone who has been instrumental in the massive success of "In My City", says Sunil D'Sa, Vice President - Marketing, Universal Music India.
Her music debut will add another dimension to this actor, humanitarian, green crusader and brand ambassador. Priyanka Chopra, one of the most recognized talents in Indian cinema, is a recipient of the prestigious Indian National Film Awards amongst many others. She is acknowledged as one of the most versatile actors with many path-breaking performances. Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green Ambassador of a nationwide environment awareness campaign in India.
‘In my City’ is the first single from Priyanka’s much-anticipated debut international album, which is expected to be released early next year. The single is available across all physical and digital platforms exclusively on Universal Music.
BLENDERS PRIDE FASHION TOUR
The 8th Edition of Seagram’s Blenders Pride Fashion Tour showcases chic and the best from the fashion industry, promising to make the world a stylish. The designers featuring in this season of the Blenders Pride Fashion Tour are Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.
Watch Priyanka Chopra Sizzle in the Campaign: http://www.youtube.com/watch?v=DTCC7n9iPgk
UNIVERSAL MUSIC INDIA:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber amongst host of other popular music icons and household names in India.
