Multiple touchpoints:
Sulekha.com will take Pantheon to its audience through the following channels – · pantheon.sulekha.com: An online showcase featuring high-end luxury properties in a clutter-free, easily navigable, rich imagery website designed to suit multiple access devices like Android Tablets & iPad apart from the standard PC’s and laptops·
iPad App: Sulekha.com has also released a Pantheon iPad app that can be downloaded for free by both HNIs in India and NRIs abroad. It will showcase the properties using stunning visuals, compelling interactivity and dynamic alerts·
e-Magazine: The Pantheon e-magazine, with quarterly updates and insights on the luxury home segment, will be exclusively available for free download on Magzter, an iPad and Android magazine app used by 1.75 million HNI and NRI subscribers in US, UK and India ·
Print Version: Sulekha.com will also showcase premium properties in a glossy print magazine which will be delivered to its target audience free of cost ·
e-Mailer: The PDF version of the Pantheon e-magazine will be emailed to HNIs across India and Sulekha.com’s NRI visitors in the US, Canada and other parts of the world
Commenting on the launch, Param Parameswaran, Chairman of Sulekha.com, said, “There is a strong market need for high-end luxury homes and a tremendous opportunity for growth in this niche segment. However, there is no single source for HNIs which provides distilled information on high value properties. By virtue of its exclusivity, Pantheon will be a compelling proposition for both buyers and sellers in the high value property market.”
Speaking about the market opportunity, Satya Prabhakar, CEO of Sulekha.com, said, “As India arrives and as premium properties zoom in both selection and value, we have seen surging demand from HNIs in India and NRIs abroad for evaluating and buying high value properties ranging from Rs. 1 to 25 crore. Pantheon is designed to be the one-stop destination for all such high-end, exclusive lifestyle homes and properties. We have designed it for the Web and Mobile (iPad) and Print platforms in an integrated, visually spectacular manner that gives our estimated 2 million crème de la crème audience a clutter-free way to browse and buy.”
Pantheon has been launched with over 100 listings across 7 cities in India – Chennai, Bengaluru, Delhi/NCR, Mumbai, Hyderabad, Kolkata and Pune. The listings include individual houses, villas, apartments, flats, condos, farmhouses, beachhouses & new and upcoming projects.
To visit Pantheon, click on http://pantheon.sulekha.com/default.aspx.
About Sulekha.com:
Sulekha.com is India’s leading ‘Digital Marketplace’, a need-based site with a strong focus on LOCAL NEEDS on the Home, Business and Entertainment fronts. Sulekha.com started with blogging in early 2000 and today has a diverse set of offerings – Classifieds, Yellow Pages, Local Search, e-commerce, Blogging and much more. As per the latest comScore ranking, Sulekha.com is the fifth largest Indian Internet site (in terms of visitors). Sulekha.com recently won the award for the Best Multi-Utility Website at IAMAI’s annual India Digital Awards (2011). Sulekha has 14 offices across India (including Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kolkata and Chennai) and 3 offices in New York, Toronto and Austin. The corporate office is in Chennai and the company has more than 1,300 employees across India. Sulekha has 75,000+ businesses listed and offers services across 50+ cities. Please visit www.sulekha.com.
