Europe’s favorite and fastest growing airline company Turkish Airlines with PVR Cinemas (India's largest chain of multiplex cinema) have announced a Joint Campaign, from 1st August 2012 until 31st July 2013, where the movie watchers on buying 4 movie tickets in one transaction would become eligible to participate in the Monthly Lucky Draw, which could win them couple tickets to the destinations in a country where Turkish Airline flies.
As part of the contest, the customers would be handed over a boarding pass with all the details of the contest mentioned on it. The marked portion on the pass is to be filled by the movie watchers and dropped in a box stationed near the Foyer area or at the Turkish Airlines arena.
To allow for easy disbursal of information around the contest and on the Airline, a Turkish Airlines Arena as been arranged at the multiplex Foyer Area and it is at this area where winners can collect their lucky draw entries.
The activity is spread across select PVR outlets in Delhi, Gurgaon and Mumbai like:
· Delhi - PVR Priya
· Delhi - PVR Select City Walk
· Gurgaon – PVR MGF
· Gurgaon – PVR Ambience Mall
· Mumbai – PVY Juhu
· Mumbai – PVR Mulund
· Mumbai – PVR Phoenix
According to Mr. Adnan Aykac, Head India Operations, Turkish Airlines, “Turkish Airlines today is Europe’s best airline in the world, with over 80 European Touch points, and it is this message that we want to talk about through tie ups such as these. PVR cinemas offer entertainment in style on ground and the same experience is what Turkish airlines creates on-air,”, thus coming together and creating an offer made complete sense for both the brands.”
Mr. Gautam Dutta, COO, PVR Ltd. says, “We are extremely delighted to announce our association with Turkish Airlines. Both, PVR and Turkish airlines aim to provide an entertaining and opulent experience to its patrons and share similar brand sensibilities. Thus we are positive for our long term relationship with brand. Also it has been PVR’s constant endeavour to provide its discerning customers with innovative offers and with this initiative movie lovers will get an opportunity to visit the most beautiful places in the world. We are confident to receive an encouraging response from our audiences.”
About Turkish Airlines:
Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 184 aircraft (passenger and cargo) flying to 199 cities around the world, comprised of 35 domestic and 164 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax. Based on 2011 and 2012 results, Turkish Airlines has been chosen as the winner of “Best Airline Europe”, “Best Premium Economy Seats” for its Comfort Class seats and “Best Airline Southern Europe”. It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of “World’s Best Economy Class On-board Catering” in 2010, and Skyscanner’s “Best On-board Food 2011”. Long haul Business Class passengers also enjoy the Flying Chef service on-board.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, AviancaTaca, Blue1, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. EVA Air and Shenzhen Airlines have been announced as future members. Overall, the Star Alliance network offers more than 21,500 daily flights to 1,356 airports in 193 countries.
About PVR Ltd
PVR is one of the largest and most premium film entertainment companies in India. PVR currently operates a cinema circuit consisting of 184 screens in 42 cinemas in 13 states and 25 cities across India. PVR’s service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as ‘PVR Talkies’ at one end of spectrum. On the other hand, PVR has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like fully recliner seats, personalized menu, lounge areas, and many such services. In addition to its existing models, PVR recently launched a dazzling new concept of luxury cinema viewing at Director’s Cut PVR also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. It also operates a bowling business PVR BluO, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. BluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.
As part of the contest, the customers would be handed over a boarding pass with all the details of the contest mentioned on it. The marked portion on the pass is to be filled by the movie watchers and dropped in a box stationed near the Foyer area or at the Turkish Airlines arena.
To allow for easy disbursal of information around the contest and on the Airline, a Turkish Airlines Arena as been arranged at the multiplex Foyer Area and it is at this area where winners can collect their lucky draw entries.
The activity is spread across select PVR outlets in Delhi, Gurgaon and Mumbai like:
· Delhi - PVR Priya
· Delhi - PVR Select City Walk
· Gurgaon – PVR MGF
· Gurgaon – PVR Ambience Mall
· Mumbai – PVY Juhu
· Mumbai – PVR Mulund
· Mumbai – PVR Phoenix
According to Mr. Adnan Aykac, Head India Operations, Turkish Airlines, “Turkish Airlines today is Europe’s best airline in the world, with over 80 European Touch points, and it is this message that we want to talk about through tie ups such as these. PVR cinemas offer entertainment in style on ground and the same experience is what Turkish airlines creates on-air,”, thus coming together and creating an offer made complete sense for both the brands.”
Mr. Gautam Dutta, COO, PVR Ltd. says, “We are extremely delighted to announce our association with Turkish Airlines. Both, PVR and Turkish airlines aim to provide an entertaining and opulent experience to its patrons and share similar brand sensibilities. Thus we are positive for our long term relationship with brand. Also it has been PVR’s constant endeavour to provide its discerning customers with innovative offers and with this initiative movie lovers will get an opportunity to visit the most beautiful places in the world. We are confident to receive an encouraging response from our audiences.”
About Turkish Airlines:
Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 184 aircraft (passenger and cargo) flying to 199 cities around the world, comprised of 35 domestic and 164 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax. Based on 2011 and 2012 results, Turkish Airlines has been chosen as the winner of “Best Airline Europe”, “Best Premium Economy Seats” for its Comfort Class seats and “Best Airline Southern Europe”. It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of “World’s Best Economy Class On-board Catering” in 2010, and Skyscanner’s “Best On-board Food 2011”. Long haul Business Class passengers also enjoy the Flying Chef service on-board.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, AviancaTaca, Blue1, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. EVA Air and Shenzhen Airlines have been announced as future members. Overall, the Star Alliance network offers more than 21,500 daily flights to 1,356 airports in 193 countries.
About PVR Ltd
PVR is one of the largest and most premium film entertainment companies in India. PVR currently operates a cinema circuit consisting of 184 screens in 42 cinemas in 13 states and 25 cities across India. PVR’s service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as ‘PVR Talkies’ at one end of spectrum. On the other hand, PVR has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like fully recliner seats, personalized menu, lounge areas, and many such services. In addition to its existing models, PVR recently launched a dazzling new concept of luxury cinema viewing at Director’s Cut PVR also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. It also operates a bowling business PVR BluO, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. BluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.
