Describing the platinum jewellery collection, Nayanthara said, “Modern women prefer wearing jewellery that is subtle and elegant and platinum offers just that. Platinum for me is very special as it defines who I am. Each piece of jewellery is a reflection of perfection and the new range has some beautiful and graceful designs. Its modern appeal with a touch of traditional in its designs is what attracts me the most. And diamonds when set in platinum enhances the look of the jewellery all together.”
Talking to the press at the launch of the collection Mr. John Alukka, MD, Jos Alukkas said, “There has been a surge in platinum demand over the years and more and more people are opting for classy platinum jewellery. Platinum as a precious metal is eternal, thus making it the perfect choice for an expression of everlasting love. The new season’s collection of platinum jewellery has some very unique cuts and elegant designs that is quite a hit amongst the youngsters today, who are always looking for something new.”
The platinum designs reflect the latest international trends. It is a modern expression of a traditional motif to suit Indian taste. The collection has been crafted using minimal aesthetic and modern edge to more classic and authentic forms. For women the collection includes a wide range of elegant platinum earrings, chain and pendant, love bands, rings and necklaces and for men it includes charismatic chains, bracelets and love bands. The collection is beautifully crafted and can be worn with both western and traditional attire.
Whether it’s a simple band or finely designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. It has a pure white lustrous look, which is ideal for off-setting the brilliance of diamonds. Platinum jewellery does not fade or tarnish and keeps its natural white colour for a lifetime. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.
In order to assure consumers of the purity of platinum jewellery across authorized retail outlets, Platinum Guild India Pvt. Ltd has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
About Jos Alukkas
Jos Alukkas Jewellery group with presence across South, revolutionised the market with the innovative concept of the Jewellery supermarket. This concept began with the intention of giving customers a whole new shopping experience and increasing the choice of designs, styles and trends in jewellery with both traditional and contemporary tastes within an elegant ambience and quality service.
Jos Alukkas jewellery is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold & certified 950 purity platinum jewellery assuring the people the quality of jewellery.
About Platinum Guild India:
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.Platinum Guild International set up their Indian Office in September 2000. Over the years Platinum Guild India has increased the number of authorized outlets retailing platinum jewellery to over 300+ from a mere 12 outlets in 2000.
For further details log on to: www.preciousplatinum.in
