TA Netgables, a wholly owned subsidiary of Netgables Inc., USA, a leading corporate focused on formulating and building world class IT products and services for the SME segment across the world, today announced the launch of its online B2B marketplace, Saralweb. This portal, which bears the brand name of the company’s customer facing product, is a unique and first of its kind enabler of business, which facilitates B2B commercial transactions between buyers and sellers by bringing together demand generation and management, to dramatically reduce cost of sale for SME, by improving market access, reach, and technology support. This product is extremely useful to those businesses who wish to fully utilize the open frontiers of businesses as made possible by the use of the internet and the various searchable and indexable possibilities a patented state-of-the-art innovative search engine throws up.
Saralweb allows users, who can choose to remain unregistered (anonymous) to enter a product keyword reflecting their product choice and indicate whether they are a buyer or a seller of the same. Based on this query, the proprietary search engine then navigates a database, which it has populated using its own unique and patented algorithm to draw up a result list. Each record on this result list contains fields denoting the potential respondent’s name and broad contact details (without disclosing phone numbers and e-mail ids) as well as a short description of the business type. Using the portal’s facilitated response mechanism, which allows users to deploy their own client-side mail software (g-mail, yahoo mail, outlook, etc), a communication is orchestrated between the two prospective business partners. This progressively is expected to grow into a closed deal which is also facilitated and assisted by Saralweb's unique tracking and sales force automation feature.
According to Mr. Kaviraj Singh, CEO, Saralweb, “Saralweb reduces the cost of sale for a business by an order of magnitude through innovative business search, conversations
engine, and the sales automation application. This product is a result of many years of study of the Indian market and the interconnections that this has with the best practices of business worldwide. We are confident that our product will go a long way in developing and assisting small and medium enterprises to progress their businesses and improve their top lines while at the same time do so at minimum cost and maximum reach.”
Saralweb, while it allows unregistered users to search for prospects encourages users to register (at zero cost) and in fact, it is only a registered user who can go to stage-2 of the ‘prospect to lead’ conversion ladder. Further, not only can the registered user generate their own leads by prospecting, but they can also take advantage of leads generated by other users' prospecting provided the prospective buyer wishes to have their requirement circulated to multiple sellers. Such “shared leads” are available to registered users against payment of a listed per-lead price.
About Saralweb:
Saralweb is an online B2B marketplace that provides its users tools to prospect, engage and close sales from all across the world. Using Saralweb is free – across all activities, including
prospecting, engaging with prospects, and closing sales. There is no limit on how many sales leads a business can generate and use either. However, a free user can only access a limited number of system-generated sales leads which constitute a powerful revenue driver. A free user can upgrade to a paid Saralweb user for a very affordable per ‘shared-lead’ fee, which opens up a non -stop supply of the best, freshest and the most number of qualified system generated sales leads from across the world (or the geography of choice).
Saralweb has its operations in NOIDA and development centres in NOIDA and in Seattle, USA. Team Saralweb is now more than 20 members strong, with a majority of them working out of the Noida office. The company is highly innovative and forward looking and has sound financial backing. Key investors in the company include Paul Maritz, ex-CEO of VMWare and one of the great technologists of our time, and Rahul Bhasin, Partner at Baring Private Equity Ltd.
Saralweb is expected to become millions of customers strong all across the world, while simultaneously bringing the maintenance costs down to a near zero. The core model that Saralweb works on with all its products is:
Product – Excellent value. Benefit – Much lower cost of sale. Target – SME worldwide. Maintenance – Zero.
Technicals:
• A SQL server based implementation using Perl, Apache, Postgres on Linux Servers, and Javascript on the client.
• Contains approximately a 100,000 lines of code.
• Development teams deployed in Noida and Seattle, with the data-center based in Seattle, USA.
About Netgables:
TA Netgables Pvt. Ltd. is a wholly owned subsidiary of Netgables Inc., USA. Established in 2003, Netgables has been focused on formulating and building world class IT products and services for the masses, focused at the SME segment across the world, particularly India and China. Netgables is more popularly known as Saralweb, which is the customer facing brand for Netgables, and its employees as Team Saralweb. Till 2008, Saralweb was the preferred web technology partner of a number of SMEs as well as MNCs alike, while simultaneously working on shipping out a world class product that will help them drive down their maintenance costs.
