The events created excitement and provided an opportunity to the people to have a great time. The contestants participated with enthusiasm and were seen having a good time at the stall. Freedom Refined Sunflower Oil also announced special promotional offers to provide extra benefit the consumers purchasing oil from the stall.
Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President - Sales & Marketing Freedom Refined Sunflower Oil said “Bali Yatra holds great importance in Odisha and is celebrated annually. We are extremely happy to be associated with Bali Yatra for the last 3 years. Through this initiative we aim to spread the message of good health. The Quiz competition is designed to inform the masses about the correct food consumption habits and the benefits of following a balanced diet. With this stall we have created a platform for the public to interact and understand tips for a happy & healthy life. ”
Bali Yatra is a very famous event to remember the voyage of their ancestors to Indonesia. The festival associated with the adventurous spirit of the Oriyas, bring back the picture of the brave merchants braving the seven seas to change the lives of their families and brethren. The festival of Bali yatra pays tribute to the indomitable spirit of the Oriya merchants and connects them to the Bali (present day Indonesia) people in more ways than one. The event hosts several attractions for children, food stalls selling Oriya delicacies (Cuttacki Dahivada Aludum, Thunka puri, Barafa pan, Gupchup, etc.), toys, curiosities, etc . Children are seen floating toy boats made of colored paper, dried banana tree barks, and cork in the Mahanadi river, ponds, water tanks, etc. to commemorate the happenings.
About Freedom Refined Sunflower Oil
Freedom Refined Sunflower Oil promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy’. It is a premium quality Sunflower oil available at a competitive price point. It is a leading brand of Sunflower oil and currently ranks No. 2 by market share in the Sunflower Oil category in both Odisha & Andhra Pradesh (Source: Nielsen Retail Audit Data Q2 2012). Freedom Sunflower Oil is clear, lite and low-absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Its low absorbing property allows you to cook more food in less oil. It is thus a healthier choice for the entire family.
About GEF India
GEF India is a professionally managed company and deals in a wide range of oils & fats like Sunflower oil, Palmolein oil, Vanaspati & a range of specialty fats to meet the demands of domestic, commercial and industrial consumers. The company is headquartered in Hyderabad and has two plants in Andhra Pradesh; one in Krishnapatnam (near Nellore) and the other in Kakinada. GEF India has three brands; Freedom for Sunflower oil, First Klass for Palmolein oil & Vanaspati and GEF Magik for specialty fats. Presently consumer brands are sold in Andhra Pradesh, Odisha, Chhattisgarh, Karnataka & Tamil Nadu and value added products are sold across the country to industrial customers. For more details visit: www.gefindia.com
