Illuminating his thoughts on the launch, Dr. Alok Bharadwaj, Executive Vice President, Canon India, said “At Canon, it has been our constant endeavor to focus on futuristic technology. The addition of these three innovative products in the portfolio will give customers the right opportunity to portray their creative expression than just mundane capturing moments. As we increasingly articulate our experiences through pictures and videos; we are confident that the new cameras in the PowerShot and IXUS range have been created to lead the way in this new era of visual communication.”
“Canon has always been known for its technological prowess and innovative features. Our latest introduction is built on our philosophy to offer unique and technologically superior devices to appreciate our customers and to answer to the market expectation. The three cameras - PowerShot N, PowerShot A2600 and IXUS 140 packs in unique features ushering in a new era of imaging while allowing its users to shoot, enjoy, edit and share high quality images and video from anywhere, at any time through a single devices”, said Mr. Parveen Sahni, Director, Image Communication Products Group, Canon India Pvt. Ltd.
PowerShot N – Freestyle Photography
Gone are the days when photographers would exclusively use their cameras for portrait shots and landscape photos. These days, users hold their cameras in a variety of different ways to get unusual and exciting angles and perspectives.
With that in mind, Canon has designed the PowerShot N to be smaller, more agile, with new dual shutter buttons at the top and bottom of the zoom-enabled lens ring for even one-handed operations. With this new and unique design concept and a 2.8-inch tilt-up LCD touch panel, the PowerShot N will be able to capture eye-catching unique photos from extreme angles.
The PowerShot N encourages creative photography with the new Creative Shot mode that applies six random creative filters to a shot with just a click. This is on top of all-time favorite effects like fish-eye, miniature and toy camera effect commonly found in Canon cameras.
These uniquely-framed photos will also be captured with the utmost clarity, thanks to the power of the DIGIC 5 processor, a highly sensitive 12.1 megapixel CMOS sensor, and a new 8x optical zoom lens (28-224mm) for photos up to 16x zoom thanks to the new ZoomPlus technology. High-speed and low-light photos remain sharp due to a high ISO speed of 6400.
A new feature of the PowerShot N is the Hybrid Auto mode that automatically records a four-second full HD video prior to the photo being snapped. To counter against blurry images, Hybrid Auto mode incorporates Canon’s Smart Auto which recognizes various scenes for optimized exposure. Intelligent Stabilizer technologies are also automatically activated to identify and adapt to the appropriate stabilizing technique for stable video footage and crisp stills.
For maximized sharing of the creative shots, PowerShot N also features a one-touch WiFi button which enables users to instantly share their photographs on social media sites such as Facebook and YouTube or with other wireless devices using the smart device's data connection with the free Canon CameraWindow app (available for both iOS and Android).
For added convenience, the PowerShot N can be powered-up via a bundled USB cable.
PowerShot A2600 – Affordable, Stylish and Versatile
Getting a photograph to look exactly the way you want it to look requires more than just pointing the camera in the right direction – you need to be able to tweak adjustments and settings to get the exposure and colors right.
To make this level of control easy to understand and use, Canon has released the new PowerShot A2600 – an affordable compact camera that comes with a convenient help button that offers quick tips on how and when to use certain features. The help button is a perfect tool for beginners, as a quick menu appears on the LCD screen with easy-to-understand advice and tips.
Another feature designed for beginners is LIVE view controls. Using this intuitive control system, users can adjust the brightness, color and tone using sliders on the screen, and it will show you what the resultant picture will look like. Once a desired look is achieved, simply snap away.
The optics of the PowerShot A2600 is powered by a 16-megapixel sensor and a DIGIC 4 imaging processor, with Digital IS (DIS) to stabilize shots. The lens is capable of 5x optical zoom (28-140mm), with ZoomPlus technology expanding the zoom up to 10x with minimal noise and loss of detail.
The PowerShot A2600 comes in three attractive colors – black, silver and pink – with a metallic finish on the front panel.
IXUS 140 – World’s slimmest* 8x long zoom IXUS
The perfect shot is often hampered by walls or large distances, which is why a good zoom lens is necessary to overcome these obstacles. Canon’s IXUS 140 has an 8x optical zoom lens (28-224mm), and is able to extend up to 16x zoom with the new ZoomPlus feature which is more superior than digital zoom, ZoomPlus achieves a greater zoom range while still maintaining a low-noise distortion.
The liberating power of the IXUS 140 zoom lens is matched by the convenience of a slim and compact design (as of 30 November 2012 in a Canon survey among digital compact cameras with a 8x zoom lens). This makes it extremely easy to carry around as it will easily fit into pockets and purses, which makes it a suitable companion for holidays and parties.
Superior image quality is provided by a 16-megapixel sensor and the DIGIC 4 image processor, with a fast ISO speed of up to 1600. Users are able to frame their shots comfortably on the 3” LCD screen, whether they’re shooting photos or HD movies.
Fashion-conscious users will be delighted with the IXUS 140’s color options in silver, pink or red.
Sharing shots sooner
To meet the increasing demands of internet-savvy users, the PowerShot N and IXUS 140 cameras are equipped with WiFi capabilities which expand the ways that users can enjoy their photos. Now users can instantly upload photos and videos to social networking services, exchange photos with other Canon WiFi-enabled cameras, or even send the images to a home computer while on vacation.
With WiFi, these cameras are able to connect to smartphones and other smart devices easily, and setting up a connection can be as simple as just pressing the mobile device connect button on the PowerShot N. Transferring photos to computers has also been made easier with the inclusion of the Canon Image Gateway (CiG)* cloud service and Canon CameraWindow app available for both iOS and Android smart device users.
*CIG is available in selected countries only.
More photos, more fun
An incredibly helpful feature included in these three new cameras is the new Eco Mode. The brightness of the LCD is automatically dimmed when the camera is not in active use. Reduction in power consumption effectively increases the battery life of the camera; allowing the cameras to shoot up to 30% more photos, and more energy for WiFi connectivity.
PowerShot N
Dimensions: 78.6 x 60.2 x 29.3 mm
Weight: Approx. 195g (including battery and memory card)
Optical Zoom: 8x (28 – 224mm)
ZoomPlus: 16x
Image sensor: 12.1 mega-pixel High Sensitivity CMOS sensor
Imaging processor: DIGIC 5
Max ISO speed: 6400
Maximum video quality: Full HD
LCD: 2.8” tilt-up touch panel LCD
Battery type: Lithium battery
WiFi: Yes
PowerShot A2600
Dimensions: 97.7 x 56.0 x 19.8 mm
Weight: Approx. Approx. 135g (4.76 oz.) (including battery and memory card)
Optical Zoom: 5x (28 – 140mm)
ZoomPlus: 10x
Image sensor: 16 mega-pixel
Imaging processor: DIGIC 4
Max ISO speed: 1600
Maximum video quality: HD
LCD: 3.0”
Battery type: Lithium battery
IXUS 140
Dimensions: 95.4 x 56.0 x 20.6 mm
Weight: Approx. 133g (4.69 oz.) (including the battery and memory card)
Optical Zoom: 8x (28 – 224mm)
ZoomPlus: 16x
Image sensor: 16 mega-pixel
Imaging processor: DIGIC 4
Max ISO speed: 1600
Maximum video quality: HD
LCD: 3.0”
Battery type: Lithium battery
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 200,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6 billion (at an exchange rate of 78=US$1). Visit the Canon Inc. website at: www.canon.com
Canon in India
Canon India targets a growth of Rs. 1850 crore in 2012 which is 21% growth over last year. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people. Canon has approximately 400 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has over 93 own retail stores called the Canon Image Square across 48 cities in the country. Canon’s service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centers and 37 Canon Care Centers.
