As part of the sponsorship (association) , Maruti Suzuki Estilo is running the Shop Big Win Big Contest during Monthly Bachat Bazaar period (1st Jan – 8th Jan) in 81 Big Bazaar stores across the country wherein the Winner stands to win the grand prize – Estilo. This contest eligibility is led by customer ticket size value of Rs 1500+ and is being promoted in the stores by way of Co-branded elements such as Danglers, Wobblers, Standees, Drop Downs, Tent Cards as well as In-Store announcements. 35 Big Bazaars also have the Maruti Suzuki Estilo Zone where the car itself is displayed with Estilo representatives explaining key features of the car and also the contest details.
Monthly Bachat Bazaar is one of Big Bazaar’s flagship properties running from 1st to the 8th of every month during which period the stores see higher number of customers wanting to make the most of the deals on offer.
Speaking on the association Mr. Vijay Koshy, National Sales Director, Future Media says, “We are delighted to have India's leading car maker on board as partner to one of our popular programs Monthly Bachat Bazaar. Both Maruti Suzuki and Big Bazaar enjoy mass appeal and are popular choices. Families vouch of their quality, high customer obsession and competitive pricing. Through this partnership, we will be able to meet and connect with many more Indian families. Families can also experience the car at the display zones.”
Besides exclusive branding elements for Estilo and presence in Co-branded elements in the store, the Brand will also feature in all ATL communication released by Big Bazaar for MBB.
Highlighting the association with Big Bazaar, Mr. Manohar Bhat, VP, Marketing, Maruti Suzuki says, " We welcome our association with the biggest retailer of the country. Popular with Indian families for its exciting deals we thought it would be an in deal platform to showcase our family offering Estilo. Estilo comes with a promise to make life easy for its users. Built around the theme life banaye easy, Estilo is easy to drive with the advanced K-series and detent-pin technology. Its spacious and comfortable interiors and powerful AC makes further enhance comfort and ease. Estilo's stylish looks and dual-tone interiors make it easy on the eyes. And above all, Estilo is easy on pocket with a fuel efficiency of 19kmpl on petrol and a whopping 26.3km/kg on CNG."
