Woodland, country’s leading outdoor adventure wear company has joined hands with Oxfam India Trailwalker 2013 - the annual team challenge on a trail from the picturesque Pearl Valley, Anekal to Eagleton, Bidadi off Bengaluru. The three-day event scheduled from 25th Jan’13 to 27th Jan’13 is a Globally-led event of Oxfam to raise funds for social causes. Enthusiastic, rugged, highly spirited 174 teams are participating in the event to make it as greatest team challenge to overcome poverty and injustice.
Speaking on this occasion, Mr. Harikirat Singh, Managing Director, Woodland said, “Trailwalker is an International phenomenon that has been successfully led by Oxfam Globally. The concept revolves around fitness in the outdoor space for a social cause and thus, has a complete fit with a brand like ours, widely known for Outdoor Adventure in India. We are proud and excited to associate with them for this outreach programme. We will continue to partner with such like-minded organizations and programmes; encouraging participations.”
Nisha Agrawal, CEO, Oxfam India said, “Oxfam Trailwalker is the world's greatest team challenge to overcome poverty and injustice. With teams of 4 required to walk (or run) 100 km in 48 hours, it is a test of physical endurance, mental strength and team spirit . We appreciate and acknowledge the support of partners like Woodland who have come forward to celebrate this team spirit”
As a partner to the event that celebrates the spirit of adventure, Woodland - a brand that defines adventures will be honoring the Top 100 fund raisers as well as the top 4 winning teams that will complete the race in record time in four different categories.
About Woodland:
Woodland, the global adventure wear brand entered India in 1992. The brand offers a wide range of footwear, apparels and accessories for men, women and kids. Woodland has recently added an outdoor yoga range, shoe care products and a premium formal wear brand Woods to its kitty. Woodland has achieved excellence and consistent growth in a short span due to its inherent focus on environment-friendly, quality products backed by a strong R&D and fashion team. The brands CSR initiative called Proplanet constantly strives to keep the environment safe. The captive facilities of Woodland allow it to produce aesthetically designed, sturdy and durable shoes and contemporary yet futuristic apparels. Woodland products are available through over 380 exclusive stores and 4000 multi brand outlets across the country.
