Tuesday, February 12, 2013

Bajaj Auto launches ‘The Ultimate 100’


Bajaj Auto launches ‘The Ultimate 100’
Bajaj Auto, the world’s third largest motorcycle company, launched the World’s most advanced 100 cc bike, the Discover 100T today. The Discover 100 Tourer is designed to revolutionize the 100cc motorcycle segment in India. Powered by Bajaj’s patented 4-valve DTS-i technology, the Discover 100T delivers an unbelievable 10.2 Ps of power, 30% more than other 100cc motorcycles, while still delivering fuel efficiency of 87.3 kpl.
Elaborating on the company strategy, Mr Ajit A Sabde ,Zonal Manager, Odisha said, , “For too long, the average commuter had to be satisfied with boring and undifferentiated 100cc bikes. While 100cc bikes do offer good mileage, their style, features and performance leave a lot to be desired. The steady growth of the more expensive 100cc bikes at the cost of the cheaper models is a clear evidence of this.”
He continued, “The all new Discover 100T delivers the power of a 125cc with the economy of a 100cc to bring in the joy of riding to this segment. We call it the ‘The Ultimate 100’ as it brings unprecedented levels of power, style and features to this important segment of the market.”

Mr. Yogesh K Pandey, Regional Manager Sales (Two Wheeler) added, “The Discover has done very well in odisha. We already have a total of  two Lakhs Discover on road in odisha. We will further increase our volumes and market share with this launch. The Discover 100T will be priced at Rs. 52406/- (ex-showroom Bhubaneswar). It will be available in four colors – Flame Red, Brilliant Blue, Black Red and Black Blue.”

Revolutionary features of the Discover 100T:
Engine & Drive
World’s first 100cc with 4-valve DTS-i engine.
10.2 Ps power for unprecedented riding pleasure (30% more power than other 100cc motorcycles)
Top Speed of 100 kph.
5-speed gear box for smooth riding and superior fuel efficiency
Auto Choke for easy start in all weather conditions


Comfort & Safety
Gas-filled Nitrox suspension for a cushioned ride over even the toughest of roads
Semi Double cradle chassis for safety and comfort
DC headlamp for safe, flicker-free lighting, even at low speeds
Electric start as standard

Stunning Style
Chiseled, muscular tank
Aggressive, sharp edged headlamp
10-spoke new design alloy wheels
Premium aluminum side sets
Contrasting two tone graphics