MS Dhoni’s first choice of training footwear
Leading sportswear and fitness major Reebok makes high-powered entry into 2013 by announcing the launch of their new technology-powered training footwear, RealFlex Transition 2.0.
The first choice of training footwear of one of India’s fittest sportspersons, MS Dhoni, Real Flex 2.0 is a technology-powered shoe range that promotes and enhances natural movement in a way that allows an athlete to move the way nature intended. From a bio-mechanically standpoint, RealFlex allows your feet to flex naturally and is safer to train in any other shoes in the concrete man-made world of today.
RealFlex features 53 independent ‘sensors’ on the bottom of the shoe and is strategically positioned to adapt to all training surfaces.
“As a sportsman, the training and preparation off the field is what gets you to the next level on the field. One thing that most people don’t realize is the need for proper training gear that protects you from injury and is comfortable. I enjoy training in RealFlex because no matter where I train, be it in a gym or in the outdoors, it provides me with the right amount of support and stability. Its an extremely lightweight shoe with a minimalistic upper and it gives me the enhanced protection that I need for training.” says MS Dhoni.
“At Reebok, we are committed to creating product technologies that offer benefits which consumers can translate in their training regimens. Our team understands the passion and energy that our consumers spend on training, and we are focused on creating products that fulfill their every requirement.” Says Steve McPherson, Brand Director, Reebok.
The RealFlex range is priced at Rs. 5,999/- onwards, and can be found at Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs. RealFlex is available in black/green, white/red, vital blue/white and flat grey/vitamin C.
Available at select Reebok stores across India from February 15, 2013
About Reebok India
Reebok India has a pan – India presence and is the market leader with 500 exclusive franchise stores. The company’s brand vision is fulfilling potential, its mission – always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set an all new benchmark in the industry with the introduction of Toning category and Men’s Training. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program. In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors from the cricket fraternity including the likes of Captain MS Dhoni, Gautam Gambhir, Irfan Pathan and many other others Along with this hockey majors Sandeep Singh and Sardar Singh are among the Reebok brand ambassadors.
The first choice of training footwear of one of India’s fittest sportspersons, MS Dhoni, Real Flex 2.0 is a technology-powered shoe range that promotes and enhances natural movement in a way that allows an athlete to move the way nature intended. From a bio-mechanically standpoint, RealFlex allows your feet to flex naturally and is safer to train in any other shoes in the concrete man-made world of today.
RealFlex features 53 independent ‘sensors’ on the bottom of the shoe and is strategically positioned to adapt to all training surfaces.
“As a sportsman, the training and preparation off the field is what gets you to the next level on the field. One thing that most people don’t realize is the need for proper training gear that protects you from injury and is comfortable. I enjoy training in RealFlex because no matter where I train, be it in a gym or in the outdoors, it provides me with the right amount of support and stability. Its an extremely lightweight shoe with a minimalistic upper and it gives me the enhanced protection that I need for training.” says MS Dhoni.
“At Reebok, we are committed to creating product technologies that offer benefits which consumers can translate in their training regimens. Our team understands the passion and energy that our consumers spend on training, and we are focused on creating products that fulfill their every requirement.” Says Steve McPherson, Brand Director, Reebok.
The RealFlex range is priced at Rs. 5,999/- onwards, and can be found at Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs. RealFlex is available in black/green, white/red, vital blue/white and flat grey/vitamin C.
Available at select Reebok stores across India from February 15, 2013
About Reebok India
Reebok India has a pan – India presence and is the market leader with 500 exclusive franchise stores. The company’s brand vision is fulfilling potential, its mission – always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set an all new benchmark in the industry with the introduction of Toning category and Men’s Training. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program. In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors from the cricket fraternity including the likes of Captain MS Dhoni, Gautam Gambhir, Irfan Pathan and many other others Along with this hockey majors Sandeep Singh and Sardar Singh are among the Reebok brand ambassadors.
