Being a market leader in Europe, Gimi exports products in 80 countries around the world. Every product construction is scientifically analyzed and carefully designed for optimum performance keeping aesthetics, innovation, sensibility and space efficiency in mind.
Gimi India will be headquartered in Bangalore and will have two distribution partners, one that operates in the modern retail channel and therefore large-size stores, and the other in the traditional retail channel, made up of “boutiques”. The logistics platform is in Mumbai and will handle all the products in the Gimi portfolio.
According to Mr. Ajit Chellapan, General Manager, Gimi India, “We are especially pleased to foray into the Indian houseware market. Gimi is a leading brand in Europe and has set a benchmark for the industry so far, and we hope to continue the same in India as well”. “There is stiff competition in the Indian houseware sector with established Indian players having a strong foot hold, however Gimi India products will be guided by consumers and not by competition. With Gimi being a new entrant in the houseware sector it will provide an opportunity for the industry to grow” he added.
Gimi India’s goal for the next 3 years is to develop the market for Gimi products, facilitating awareness among consumers. From February 2013 onwards, a wide range of Gimi products will be on sale in 5 leading modern trade stores and a hundred or so boutiques, reiterating the great opportunity the market offers.
Some of the major benefits that come along with Gimi products are: Customer driven products, short delivery time, flexibility, on time service and strong sales support.
About Gimi India:
Gimi SpA is an Italian houseware manufacturing company. Founded in the year 1970, Gimi is the leader in Europe’s houseware sector known for manufacturing and marketing products in clothes dryers, ironing boards, ladders and shopping trolley sectors. Gimi products are exported in 80 countries around the world including Russia, Germany, France, Spain, Balkans, East Europe and now in India.
Gimi India a subsidiary of Gimi and was formed in the year 2012 for the Indian market. Gimi India has distributor networks pan India and is headquarted in Bangalore with logistical operations partnerships across New Delhi & Mumbai. Gimi’s and Framer’s products portfolios in India differ from the general company as certain products are specifically designed for the Indian market.
