To empower women with the power of mobility a discount of 25% will be offered on the rack rates to teaching them safe “car driving” at all MDS across the country. For women who already know how to drive a car but would like to hone their driving skills, a special Advanced Learner program has been designed at Rs 1000/- discounts, which will enable them, overcome their challenge areas and help them become better road users.
Commemorating this day MDS will hold “Maruti Suzuki Queen of the road” contest. A Special website has been created where women can enrol for an online safe driving test throughout March. This will be followed by a practical evaluation at the nearest Maruti Driving School of their choice. In the final leg, a winner will be shortlisted from each zone of India, felicitated with the title of “Queen of the road” and win a cash prize of Rs. 50,000/-. This is the second edition of this contest. Last year, over 16,000 registrations were done with 961 fresh enrollments on International Women’s Day 2012.
The first Maruti Suzuki Driving School was opened in Bangalore in 2006 and it boasts of 12 training centres, the highest in country. These centres have so far trained over 16674 women, another highest for Maruti Suzuki. One of the unique features of these driving schools is that lady instructors are also available to train women and over 50% of the trainees at Maruti Driving Schools are women.
Speaking on the popularity of Maruti Driving Schools among women, Mr. Mahesh Rajoria, Chief General Manager, Maruti Suzuki says, “Driving is now a critical empowerment skill for women. Our experience suggests if you train women you actually train the entire family. Besides meeting their day to day requirement, this empowerment promotes self-esteem and self-reliance. We have trained over 1,40,000 women in safe driving practices. Through the contest and subsidized learner and advanced courses we are only trying to reach many more women.”
There is global momentum for championing women's equality. International Women’s Day is celebrated worldwide on March 8 to mark the economic, political and social achievements of women and foster sustainable change.
To enroll for Maruti Suzuki Queen of the road contest please visit: www.safewomandrivercontest.com
